115 - Exploring the Power of Local Marketing: Insights from Kieran at KMAC Digital

Coaches to the Moon

In this episode of "Coaches to the Moon" podcast, host Alex Morris interviews Kieran McInerney , a digital strategist from KMAC Digital. The discussion revolves around the differences between marketing to a broad audience and a local audience, specifically for small businesses. Kieran shares his insights and experiences from running his own electrical business and explains the pros and cons of various marketing channels like Google, SEO, and Facebook. They also delve into the challenges of balancing a brick-and-mortar trading business, a digital business, and family life. Kieran emphasizes the importance of disconnecting and shares his family's practice of going off the grid once a month. The episode concludes with a conversation about transitioning from a service-based business to digital marketing and the significance of SEO and Google ads for local businesses. Timestamps Chapters: 00:00 - Introduction and setting the context 01:28 - Importance of social media marketing 03:42 - Marketing for small local businesses 06:10 - The difference between broad and local audience 09:25 - Kieran's background and expertise 11:55 - Balancing multiple responsibilities and businesses 14:40 - The impact of family on transitioning careers 17:05 - Creating a flexible lifestyle 19:18 - Importance of disconnecting and going off the grid 21:40 - Challenges of merging work and family life 23:58 - The struggle of being present 26:12 - Nurturing lead flow for service-based businesses 28:37 - Managing risk and revenue streams 31:10 - Transitioning to a digital business 34:15 - The significance of SEO for local businesses 37:20 - Understanding local SEO and Google My Business 39:55 - Keyword research and content optimization 42:30 - Utilizing Google tools for website ranking