Are Business Schools Preparing Marketers For The Real World? | Mike Kitz | CMO Confidential

Вміст надано Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

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Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

5M ago 28:05

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A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:43 The Real-World Readiness of Business School Marketers

01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions

04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?

06:31 The Importance of Soft Skills and Leadership in Marketing Education

18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic

23:52 Final Thoughts and Advice for Aspiring Marketers

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#Business #Careers #Marketing #Mike Linton // Jeff Culliton #Mike Linton // I Hear Everything Podcast Network #CMO #Cmo Confidental #Chief Marketing Officers