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Build a Brand Like Ryan Serhant: 4 Strategies You MUST Know!
Manage episode 460477595 series 3627694
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Welcome to The Clout Podcast! In this episode, we uncover how Ryan Serhant went from being a struggling actor to building the most-followed real estate brand in the world. Learn the strategies he used to create a powerful personal brand, dominate content creation, and scale his business to new heights.
Timestamps for Quick Navigation
0:00 – Intro: Why Ryan Serhant’s Branding Mastery Matters
3:15 – The Journey: From Actor to NYC’s Top Real Estate Mogul
8:20 – Personal Branding 101: Lessons from Ryan’s Success
14:35 – Authenticity in Branding: How Being Real Wins Fans
20:00 – Behind the Content Machine: Ryan’s Creative Team Secrets
26:45 – Scalable Systems: Working Smarter, Not Harder
33:30 – Two Types of Marketing: Selling Yourself vs. Selling Listings
37:50 – Final Thoughts: Key Takeaways from Ryan Serhant’s Playbook
🔑 What You’ll Learn in This Episode:
How Ryan Built His Brand from Scratch
Leveraging authenticity and storytelling to connect with audiences.
Why sharing behind-the-scenes moments boosts engagement.
The Secrets of Consistent Content Creation
How Ryan uses YouTube, Instagram, and TikTok to grow his influence.
The importance of having a dedicated team for scalability.
Building Systems for Long-Term Success
How Ryan runs his business like a well-oiled machine.
Lessons in collaboration and delegation that you can apply to your business.
Inspiration for Entrepreneurs & Realtors
Why content creation is the modern handshake in networking.
How to create a personal brand that resonates with your audience.
Quotes to Remember:
“Your personal brand is the gateway to your success.”
“Authenticity is what turns followers into fans.”
“Relentless content creation is the secret to staying top of mind.”
Key Takeaways from the Episode:
Authenticity Is Key: Show the good, the bad, and the hustle.
Consistency Matters: Create content relentlessly and show up daily.
Build a Scalable System: Delegate tasks to a team and free up time to focus on growth.
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