Is Seth Godin Wrong About Customer Relationships? (Marketing Myths)

ClearBrand Marketing Podcast

Вміст надано ClearBrand. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією ClearBrand або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2+ y ago 24:01

MP3•Головна епізоду

What’s the most important part of a customer’s relationship with your company? Most marketing experts will tell you “trust.” But is it true?

In this week’s episode, R. Alexander Toth discusses why how often your clients think about your company is more important than what they think. You’ll learn:

What is mental real estate?
How can your company occupy more of it?
How do the biggest companies use mental real estate to their advantage?
Does differentiation really get you more sales?

If your goal is to maximize your company’s share of mental real estate, you want people thinking about your product for as many reasons as possible. Understanding why people buy your product is key to aligning your marketing with your customer’s motivation.
Show notes:
"How Brands Grow Part 2" by Byron Sharp -> https://amzn.to/3AXO2zN

ClearBrand Social & Website
Website: https://clearbrand.com/
X (Twitter): /clearbrand_
LinkedIn: /clearbrand-co/
Instagram: /clearbrand_
Facebook: /clearbrandco
Newsletter: https://clearbrand.com/subscribe/
🛠️ Need help with your website or marketing? Click here: https://clearbrand.com/

55 епізодів

#MBA #Entrepreneur #Business #Marketing #ClearBrand #StoryBrand #Data #Business Growth #Growth Accelerator