Переходьте в офлайн за допомогою програми Player FM !
CBN Friday Special丨Coffee drinking culture in China brews battle in brands
Manage episode 373977346 series 3379842
A big part of the Chinese firm's appeal comes from discounts and convenient takeout experiences. Luckin Coffee launched promotional events in June to celebrate store anniversaries and issued weekly vouchers to offer coffee for just 9.9 yuan per cup. The events were welcomed better than expected and the firm decided to extend the campaign by at least two years to increase its market share.
https://m.21jingji.com/article/20230804/herald/7d80427283684f369ca7283f7d6c9522.html
100 епізодів
Manage episode 373977346 series 3379842
A big part of the Chinese firm's appeal comes from discounts and convenient takeout experiences. Luckin Coffee launched promotional events in June to celebrate store anniversaries and issued weekly vouchers to offer coffee for just 9.9 yuan per cup. The events were welcomed better than expected and the firm decided to extend the campaign by at least two years to increase its market share.
https://m.21jingji.com/article/20230804/herald/7d80427283684f369ca7283f7d6c9522.html
100 епізодів
Усі епізоди
×Ласкаво просимо до Player FM!
Player FM сканує Інтернет для отримання високоякісних подкастів, щоб ви могли насолоджуватися ними зараз. Це найкращий додаток для подкастів, який працює на Android, iPhone і веб-сторінці. Реєстрація для синхронізації підписок між пристроями.