Reimaging the future at Mattel

Chief Strategy Officer (CSO)sandbox

Listen to an insightful exploration of the innovative strategies employed by Mattel CEO Ynon Kreiz, as we analyze his approach through the lens of the Strategic Management Institute's Third Wave Strategy. Discover how Kreiz not only implemented conventional restructuring for performance improvement but also revitalized Mattel, transforming it from a traditional toy manufacturer into a dynamic player in the multifaceted media industry.

Following his appointment, many analysts viewed Matell as not much more than a struggling participant in the toy industry. Barbie was seen as nothing more than a tired doll, but Kreiz had a vision that went far beyond that. This video provides insight into his groundbreaking ideas and the strategic shifts that have redefined the brand's identity and market presence.

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This podcast is published by the Strategic Management Institute (www.smiknowledge.com), the research arm of PH Strategy and Leadership (www.phsandl.com) management consultants. Another associated web site is PHSANDL's strategy simulation tool, the Chief Strategy Officer (CSOsandbox) www.csosandbox.com.
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