From London to Lapland - story of Nålla - By Nilla Länsman

Channel Business Podcast with Hanne

Beverages entrepreneur and fundamentals-oriented investor coming from one of the most Northern places of Finland, up in Lapland, a town called Inari, says he always finds people and friends wherever he is located or living. And this Sami guy, Nilla Länsman, has been living in many different countries before his calling was to move back to Lapland and his childhood Sami surroundings. He is a world citizen, having lived in Sweden, France, Singapore, Germany and Great Britain. Maybe all that traveling was just to start a totally new business of his own which he got introduced to while being on a business trip some years back in the United States. Now Nålla is a Finnish company specializing in the production, distribution and marketing of hard seltzers. The company name Nålla is pronounced as “nolla”, the Finnish word for “zero”. It’s a drink of Hard seltzers that are a mixture of flavored sparkling water and alcohol. The term “hard seltzer”, however, translates awkwardly to the Finnish language. Nilla, which is one of the traditional Sami names for a boy, says he Graduated with Distinction (top 10%) and worked as a Senior Analyst with responsibilities covering industrials, commodities, consumer goods and services, and fintech spaces in $35bn bottom-up equities fund. But the world of money was not so fulfilling after some time. Roots and business of one's own were calling his name back home to Lapland, Finland. Now with his business partners, they are taking over the hard seltzer scene in Finland (for starters) with Northern/Sámi attitude and international competence. Less everything from sugar and additives to calories, but more good vibes, with a mix of flavored sparkling water and alcohol. Nålla is naturally low on calories, vegan, gluten-free, and additive-free. Nålla headquarters is in Inari, standing proudly in Northern Lapland over 250km (150 mi) north of the Arctic Circle. Our team spans from Utsjoki to London, and we make up a unique blend of international expertise and no-nonsense Northern spirit. Kippis! ( Cheers! in Finnish)