Wade Lyn | How my Jamaican patties spiced up the UK market

CEO Stories

Wade Lyn gave supermarket bosses food for thought by introducing them to the Jamaican patty.

The Jamaican-born entrepreneur owns Hockley-based Cleone Foods which produces Island Delight, the UK’s biggest selling Jamaican patty which is stocked on most major supermarkets.

In this episode, he talks to Henrietta about his role in spicing up the UK food market by introducing the Caribbean culinary staple to a new audience.

Wade, a former High Sheriff of the West Midlands, also reveals how his approach to business was influenced by his entrepreneurial parents and his athletics career, where he had the opportunity to observe track and field stars such as Steve Cram and Steve Ovett up close.

Key topics:

· Wade's upbringing in Jamaica

· Moving to Smethwick in the 1960s

· First job working at his parents' petrol station

· His athletics career

· Developing his entrepreneurial mindset

· How he started Cleone Foods

· His ability to "see into the future"

· The importance of mentoring during his career

· His various roles and accolades outside of business

More about Cleone Foods/Island Delight:

Website: https://www.island-delight.co.uk/

LinkedIn: https://www.linkedin.com/company/cleone-foods-limited/

Instagram: https://www.instagram.com/islanddelightuk

Connect with us:

Website: https://www.greaterbirminghamchambers.com

LinkedIn: https://www.linkedin.com/company/grbhamchambers

X (formerly Twitter): https://twitter.com/GrBhamChambers

Email: ⁠⁠[e-mail]⁠⁠

Connect with Henrietta:

LinkedIn: https://www.linkedin.com/in/henrietta-brealey-86263b33/

X (formerly Twitter): https://twitter.com/HenriettaLB

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