How to Leverage Video to Engage Gen Z with Career Services (feat. Willie Wittezehler)

Career Everywhere

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2M ago 54:57

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Willie Wittezehler, Creative Director at Roadtrip Nation, shares best practices for how career centers can use video to engage Gen Z with their services.

Willie has produced and directed Roadtrip Nation’s award-winning documentaries for over 16 years and been behind the lens for over 200 interviews. Roadtrip Nation is a nonprofit organization that provides resources and tools to help people explore careers and build lives around their passions. Roadtrip Nation has conducted over 3,500 video interviews with leaders from around the world who have turned their interests into their careers.

In the episode, Willie covers:

Why Gen Z prefers video for content consumption
Trends around video content, length, and formats
Tips for creating authentic content that will appeal to Gen Z
On-camera interviewing best practices
Why video should be a key part of every career center’s content strategy
Why video as a format is uniquely well-suited to provide students with real insight into career pathways
Strategies for how to leverage and promote video content to support Gen Z students
And more

Resources from the episode:

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#Podcasting Education #uConnect #Career Services #Higher Education #Career Center #Career Readiness