A $250M Vision to Transform the Auto Retail Landscape | Brian MacDonald

Car Dealership Guy Podcast

Welcome to the Car Dealership Guy Podcast. In this episode, I’m joined by Brian MacDonald, CEO of CDK Global. We explore why he’s betting $250M on a major shift in automotive retail, the winners and losers as service department trends evolve, and his prediction for a wave of dealership acquisitions this year—and much more.

This episode of the Car Dealership Guy Podcast is brought to you by:

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Topics:

00:00: Intro

00:57 How can dealers harness the power of social media?

02:25 How did CDK handle its cyberattack and recovery?

03:34 How is the automotive industry shifting towards electrification?

04:49 What trends are driving dealer consolidation?

05:31 What is the current economic outlook, and how is it affecting consumer behavior?

08:18 How is CDK demonstrating its commitment to innovation?

09:18 What role does AI play in dealership operations?

16:05 How can the car-buying experience be improved?

24:31 What challenges and innovations exist in F&I?

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