91: As fears of recession gather pace, is ad spend heading for a fall?

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2y ago 31:56

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The IPA’s latest Bellwether report, which provides valuable insights into marketers’ plans, paints a pretty gloomy future outlook for adland.

Inflation, the cost of living crisis, the war in Ukraine, supply chain headaches and uncertainty about the UK government have left marketers cautious about future marketing budgets.

But it’s not all doom and gloom. Media agency ad spend forecasts are upbeat and advertising holding groups are reporting growth rates well above the UK’s GDP.

To make sense of the Bellwether report and what it means for the advertising industry, Campaign’s UK editor in chief Gideon Spanier and media editor Arvind Hickman are joined by the Institute of Practitioners in Advertising director general Paul Bainsfair and the7stars client planning partner Vicky Crouch-Marlow.

Check out our coverage of the Bellwether report for context.

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