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CSO POV: How to Get Marketing More Involved in Sales
Manage episode 413495565 series 3526193
Вміст надано Steven MacDonald. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Steven MacDonald або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
💡 Megan Howe, Chief Sales Officer at Oversight, explores ways to increase marketing involvement in the sales process. She emphasizes the importance of deeper collaboration between the two teams for faster deal cycles and revenue growth. She also highlights the importance of genuine curiosity about each other's operations and appreciation of the complexities of their respective roles. 💡
“The balance between sales and marketing involves having a genuine curiosity for how the other operates and an appreciation for the intricacies behind each role.” - Megan Howe
Organizations prioritizing sales and marketing alignment are nearly three times more likely to exceed new customer acquisition targets. This statistic from Gartner highlights the critical nature of the relationship between sales and marketing. It's not just about working together better; it's about the company's overall growth and vitality. In today's revenue-driven landscape, this alignment is the cornerstone of success.
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