Copywriting For Beginners To Increase Revenue For Your Blog with Martha Barnard-Rae

Buying Online Businesses Podcast

If you want to go down the path of owning a blog, copywriting is a valuable skill that you should learn.

Joining me today in this special episode is Martha Barnard-Rae who will share copywriting for beginners so you can scale your blog in no time!

Martha helps outside-the-box brands build seriously good client relationships with clear, clever copywriting and content. By day she's the CEO at Word Candy and co-host of The One That Works For You podcast. Martha moonlights as a feminist scholar, TEDx speaker, and sore loser of board games. Setting boundaries is her superpower.

We had a great conversation on the following: Why do you need good copywriting for your blog in order to make more money? How can you combine SEO with good copy? And why humans beat AI and do so very easily?

We also talked about how to create a great content plan with SEO and killer copy?
About email marketing, how to write emails people LOVE? And a bit about what it’s like to live in Australia.

Do you want to increase your blog's revenue? Catch this episode and find out how to improve your copywriting skills!

Episode Highlights

03:57 Importance of blending copywriting with SEO

10:58 How to get a good copy?

13:08 Importance of research

16:32 Ensuring quality User Experience

21:18 Martha’s email marketing secrets

25:28 Do humans beat AI?

29:43 Case study and results

33:09 Components for content strategy
Key Takeaways

➥ By blending copywriting with SEO, it helps search engines understand what a web page is about and helps it rank higher in search results. Also, by incorporating relevant keywords and phrases into the copy, the content becomes more optimized for search engines and can help improve its ranking.

➥ Martha emphasized the significance of considering the reader's journey beyond just reading a single blog post when creating a blog. She suggests that bloggers should think about where the reader will potentially end up after reading a post and what actions they may take next.

➥ Martha's advice regarding email marketing is to focus on delivering value to your subscribers. Let them understand what it is for, even if it means losing some of them in the process. She suggests that bloggers should not feel bad about losing subscribers because not everyone on their email list will be their ideal customer.

About The Guest

Martha Barnard-Rae helps outside-the-box brands build seriously good client relationships with clear, clever copywriting and content. By day she's the CEO at Word Candy and co-host of The One That Works For You podcast. Martha moonlights as a feminist scholar, TEDx speaker, and sore loser of board games. Setting boundaries is her superpower. Her love language is oddly specific Tik Toks.
Connect with Martha Barnard-Rae

➥ www.wordcandy.com.au

➥ HyperFocus services: https://www.wordcandy.com.au/copywriting-services

➥ LinkedIn: https://www.linkedin.com/in/martha-barnard-rae/

➥ TEDx You're Wrong About ADHD: https://www.youtube.com/watch?v=ybk2IzwV6Zg

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness

➥ Surfer SEO (SEO tool for content writing) - https://bit.ly/3X0jZiD

➥ Link Whisper (SEO tool for internal linking on websites) - https://bit.ly/3l7K7Ld

➥ Non Agency (SEO Audit) - https://bit.ly/3EPd7OZ

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