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1 Love Is Blind S8: Pods & Sober High Thoughts w/ Courtney Revolution & Meg 1:06:00
607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing
Manage episode 461600512 series 28363
In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketing. Together, they explore how podcasts can position firms as thought leaders, strengthen client relationships, and generate new business.
Discover why podcasting is more than just a marketing tool—it’s a strategic gateway to powerful connections and conversations. John unpacks the essential elements of a sustainable podcast, the common pitfalls to avoid, and a smart method for selecting your first guests. He also reveals how to repurpose podcast content into a treasure trove of marketing materials.
This conversation is packed with insights that might change how you approach content creation forever.
- The surprising way a podcast can improve your negotiating power with clients.
- Why “friendly faces” are key to launching a podcast that thrives.
- The critical mistake most podcasters make in the first two minutes—and how to avoid it.
- How one architecture firm used a unique podcast strategy to showcase their designs like never before.
To learn more about John, visit his:
LinkedIn: https://www.linkedin.com/in/johntyreman/
Twitter: https://twitter.com/John_Tyreman
► Transcription: https://otter.ai/u/lOPIfIWFXIvW_881hdGi_z9kjoQ?utm_source=copy_url
► Feedback? Email us at podcast@businessofarchitecture.com
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to our YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/businessofarch/
Website: https://www.businessofarchitecture.com/yt
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/show
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Carpe Diem!
663 епізодів
Manage episode 461600512 series 28363
In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketing. Together, they explore how podcasts can position firms as thought leaders, strengthen client relationships, and generate new business.
Discover why podcasting is more than just a marketing tool—it’s a strategic gateway to powerful connections and conversations. John unpacks the essential elements of a sustainable podcast, the common pitfalls to avoid, and a smart method for selecting your first guests. He also reveals how to repurpose podcast content into a treasure trove of marketing materials.
This conversation is packed with insights that might change how you approach content creation forever.
- The surprising way a podcast can improve your negotiating power with clients.
- Why “friendly faces” are key to launching a podcast that thrives.
- The critical mistake most podcasters make in the first two minutes—and how to avoid it.
- How one architecture firm used a unique podcast strategy to showcase their designs like never before.
To learn more about John, visit his:
LinkedIn: https://www.linkedin.com/in/johntyreman/
Twitter: https://twitter.com/John_Tyreman
► Transcription: https://otter.ai/u/lOPIfIWFXIvW_881hdGi_z9kjoQ?utm_source=copy_url
► Feedback? Email us at podcast@businessofarchitecture.com
► Access your free training at http://SmartPracticeMethod.com/
► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call
► Subscribe to our YouTube Channel for updates:
https://www.youtube.com/c/BusinessofArchitecture
*******
For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/businessofarch/
Website: https://www.businessofarchitecture.com/yt
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/show
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz
*******
Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com
Carpe Diem!
663 епізодів
Усі епізоди
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1 616: Winning Clients Without Lowering Your Fees: Positioning Yourself for Premium Clients with Enoch Sears & Rion Willard 39:13
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1 615: How the Best Architects Land Clients Without Pitching, Sales, or Proposals with Ed Thompson of Brick & Wonder 49:44
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1 614: Listener Questions, Honest Answers: Fixing the Biggest Challenges in Small Architecture Firms with Enoch Sears & Rion Willard 1:01:53
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1 612: Why Architect-Developers Make 4X What Architects Do with Josiah Maddock of Josiah Maddock Architects 55:33
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1 611: Why Chasing Big Projects Might Be the Biggest Mistake of Your Career with Marcus Gleysteen of MGA Architects 55:20
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1 610: Why the Public Thinks Architects Are Optional with Enoch Sears & Rion Willard 1:09:34
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1 609: What Architecture Schools Don’t Teach—And Why It Matters with Peter Barker of Ryder Architecture 56:00
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1 607: Why You're Probably Wasting Money On Digital Marketing (And What Works Better At Getting Clients) with John Tyreman of Red Cedar Marketing 49:21
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1 606: The Future of Architecture Part 2: Emotional Appeal and Sustainability with Paul Iddon of Agency PSI 39:37
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1 605: The Future of Architecture Part 1: Fees, Salaries, and Positioning with Paul Iddon of Agency PSI 42:49
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1 603: The Problem With Sustainability (Part 2) Rewriting the Rules of Housing Design with Colin Davis and Suzanne Davenport of Studio Partington 43:39
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1 602: The Problem With Sustainability Pt 1 with Colin Davis & Suzanne Davenport of Studio Partington 35:22
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