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Brand and Direct Marketing - Part 1
Manage episode 399342781 series 3418332
Вміст надано Chris Cooper. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Chris Cooper або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
There are two types of marketing. Brand Marketing is your long term play. Direct Marketing is your short term play. In this two part podcast series, I'll walk you through what each means as succinctly as possible. I'll tell you the opportunities and challenges with both. And I'll tell you what you can do today to grow your business using both brand and direct marketing.
Key points covered in the episode include:
- The distinction between brand marketing (focusing on reputation and awareness) and direct marketing (aiming for immediate sales).
- The challenges of measuring the success of brand marketing and the importance of affinity in building a strong brand.
- Real-world examples, including a gym owner's experience, to illustrate the consequences of neglecting affinity in marketing efforts.
- Strategies for effective brand marketing, such as content publication and maintaining a positive reputation to foster customer loyalty.
Connect with Chris Cooper:
Website - https://businessisgood.com/
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