263: Remastered | Testing Pricing Strategies for Maximum Profit with Diana Wu David

Business Infrastructure - Curing Back Office Blues

The search through our podcasting vault for “oldies but goodies” continues!

Our next episode selected for remastering features future of work strategist, Diana Wu David. As a serial entrepreneur who’s also a former Financial Times executive with a background in economics, she’s well-versed in pricing.

The price you charge for your product or service directly reflects its perceived value and is one of the quickest ways to increase profitability. Yet, some of us find it difficult to raise prices.

In this candid interview, Diana addresses the fear of raising your prices and explains her formulaic process for testing different pricing strategies. Those strategies include developing a minimum viable product, segmenting customers, and performing A/B testing. She also talks about why trouble usually brews where pricing and process intersect and how you can avoid it.

Take advantage of her years of experimenting with pricing through the lens of futureproofing and breakthrough the psychological factors preventing you from greater profitability. Listen now!

🔗 Access Show Notes Here or visit BusinessInfrastructure.TV.

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© 2023. The Business Infrastructure podcast is sponsored by Equilibria, Inc. – a small business dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Sign up for the Smooth Operator Course to learn more about building business infrastructure.