The Power of Copywriting to Engage with Your Audience, with Adil Amarsi

Business Habitat with Sam Dean

Episode 102 - Naming his website the Greatest Copywriter Alive may be a bold claim but Adil Amarsi has the numbers to back it up. Generating over $821 million in sales for his clients between 2008 and 2021, Adil is living proof that loving your numbers is paramount when it comes to growing your business. You can't help but be impressed by Adil's grasp of his own metrics and how he employs them to promote his mastery. Adil joins Sam in episode 102 to talk about the magic of copywriting and how to better engage with your audience. With over twenty years' experience as a copywriter, Adil began writing ads from the age of 12 in his home in East London. Driven by an obsession with human psychology, he is passionate about the ability to use words to convert readers into customers. Working with clients such as Tony Robbins, Adil has been nicknamed The Alchemist of Persuasion, The StorySeller and most notably The Michelangelo of Offer Creation. In this conversation, Sam and Adil delve into the world of marketing, explaining what copywriting actually means and why it's so important in business. If numbers are critical to financials, they are just as important in tracking sales conversions and understanding which marketing methods are getting the biggest bang for your buck. Adil knows just what to say to compel customers to act, and he proves it with an on-the-spot cold email composition, marketing a product selected at random off Sam's desk. It makes for impressive listening. Adil goes on to explain how the crux of good copywriting stems from understanding your audience and having the ability to put yourself in their shoes. Whether you're looking to bolster your sales and get more from your marketing collateral, wondering what difference numbers really make, or are just looking for tips on composing a better marketing email, you cannot go past this episode. Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation