Thought Leadership “From Zero to Insta-Hero” Mike and Blaine

Business, Beer & BS with Mike & Blaine

I keep hearing the term being tossed around about how easy it is to become a micro-influencer. First of all, what in the heck does that even mean, and how is that a path to prosperity? Is today’s modern economy and entrepreneur completely changing the landscape of business? Find out in this episode of Mike & Blaine what it takes to turn your ingenuity, charm, and personality into a paycheck.

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Show Notes

In this conversation, Mike and Blaine discuss the concept of influencers and their different perceptions of what it means. They touch on the controversies surrounding Pete Rose, Mark McGuire, Sammy Sosa, and Barry Bonds in the world of baseball. The conversation veers off into a discussion about the importance of competition and the influence of political figures like Trump and Biden.

Overall, the conversation explores the idea of influence and how it can be positive or negative. The conversation explores the concept of influencers and the distinction between thought leaders and influencers. They discuss the different levels of influencers, such as micro influencers and macro influencers, and the criteria for being considered an influencer.

They also touch on the authenticity and credibility of influencers, as well as the role of salespeople in influencing purchasing decisions. The conversation ends with a teaser for the next episode, where they will further discuss the topic of influencers.

Takeaways

• Influencers are individuals who have a following and can influence others through their actions or opinions.
• The perception of influencers can vary, with some seeing them as positive figures sharing knowledge and others seeing them as individuals who promote products for personal gain.
• Controversial figures like Pete Rose, Mark McGuire, Sammy Sosa, and Barry Bonds have all had an influence on the world of baseball, but their actions and reputations differ.
• Competition is an important aspect of sports and other areas of life, and it can lead to improved performance and innovation.
• Political figures like Trump and Biden are also influencers, as their words and actions have the power to influence others. The distinction between thought leaders and influencers lies in the perception of authenticity and credibility.
• Micro influencers are focused on a specific niche and are considered subject matter experts.
• The success of influencers depends on the connection and authenticity they establish with their audience.
• Salespeople play a different role than influencers, as they focus on selling products rather than providing impartial information.
• The next episode will delve deeper into the topic of influencers and the impact of taking money from third parties.

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