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Building Emotional Connections—A Chat With Christina Testana
Manage episode 282143623 series 2792454
Вміст надано Tony Gibbs. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Tony Gibbs або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
This week on BEB:
Graphic Designer and illustrator Christina Testana joins me to talk about emotional connections. Here were my five favourite talking points:
- Branding is the recipe you need to make an emotional dish. > (2:59)
- Christina's biggest brand discovery this year. > (8:13)
- Why you want your audience to relate to you. > (15:19)
- Why you should try talking to your past self. > (17:29)
- Specialising is like fishing. > (23:35)
And everything else in-between!
Christina's Background:
'I'm Christina Testana—Graphic Designer and Illustrator from Ontario, Canada. I have been working in the design industry for eight years. I am now looking to advance my career by niching down and building my own business.
My wish is to help female mental health professionals create authentic brands to empower healing and positivity, so they can attract the right clients without negative stigma.'
Show notes:
N/A
Where to find us:
Christina on Instagram
Christina on YouTube
Christina on LinkedIn
Christina's website
Tony on Twitter
Tony on LinkedIn
Tony's website
Learn about branding with The Brand Digest
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