MoCo Business Buzz with Wendy Iglehart

Building a Marketing Plan

In this episode of the Moco Business Buzz a special series on the Marketing 101 for Small Business Owners show, I interview Wendy Iglehart, a psychotherapist who recently moved her practice to Gaithersburg. Wendy discusses the difficulties of marketing her private practice, especially after transitioning to telehealth during the pandemic and shifting to a fee-for-service model. She talks about the complexities of using social media ethically in her field and her struggle to understand SEO and reach her target audience. I offer marketing advice while Wendy reflects on the importance of authenticity and making decisions aligned with her values. The episode touches on the personal and professional growth of small business owners. If you enjoyed today's conversation and would like to be featured yourself, just let me know by checking out our podcast website https://mocobuzz.my.canva.site/. There you can learn more about the show and sign up directly. Whenever you are ready, here are some ways that we can help you: Free 1-Hour Marketing Consultation: https://tidycal.com/philippa/free-mar... Subscribe for regular content on developing a solid marketing plan, marketing strategy, and marketing tips. Connect with us: Linkedin: / chan. Facebook: / channerconsu. Instagram: https://www.instagram.com