EP 462: Niching and thought leadership — the most critical components of biz dev with Susan Quinn

Build a Better Agency Podcast

As agency owners, we’re always looking for ways to improve our business development strategies and stand out in a crowded marketplace. This week, I’m flipping the script and sharing an episode where I was a guest on Susan Quinn’s podcast, Better Experiences by Design.

Susan asks some great questions to help get to the bottom of the two main biz dev strategies modern agencies can count on today — niching and thought leadership.

Doing these two things can transform your agency’s growth trajectory. We cover several key components, including how to leverage thought leadership effectively, why niching down is crucial for agency success, and how to overcome the fear of narrowing your focus.

We also explore common mistakes C-Suite executives make in marketing their own firms, the importance of consistency in business development efforts, and how to identify and attract “right-fit” clients for your agency.

Success in agency biz dev today is about being consistently interesting and relevant to your ideal clients over time. By focusing on your expertise, generously sharing your knowledge, and staying top-of-mind, you’ll be the natural choice when prospects are ready to buy.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• How thought leadership is a critical part of biz dev
• What clients should think about when hiring an agency
• The riches are in the niches — narrowing your focus
• Knowing when you’ve narrowed your niche enough
• Why referrals aren’t the best way to grow your agency
• What does a right-fit client look like?
• Taking advantage of AI as an industry disruptor
• Bettering your best with constant learning