S1 Ep17: Brother UK Cycling Podcast - 2022 Season Preview

Brother UK Cycling Podcast

In episode 17 of the Brother UK Cycling Podcast, co-hosts Timothy John and Phil Jones, the Managing Director of Brother UK, look ahead to the 2022 season, paying particular attention to the Tour Series, the Lincoln Grand Prix and the Women's Tour.

In 2022, Brother UK will again be at the side of elite British road racing, maintaining its vital financial support in the form of sponsorships for the Brother UK-Orientation Marketing and Brother UK-LDN teams, the televised Women's Tour and Tour of Britain races, hill climb specialists Adam Kenway and Rebecca Richardson, and the Neutral Service p/b Brother UK in-

race support crews.

Phil and Tim dissect a thrilling return to Guisborough for Britain's best-loved crit series with a pair of enthralling races. Phil shares his insights on how the winning teams used the formation lap to their advantage, while Tim celebrates the latest generation of female crit riders and an electrifying, if short-lived, Tour Series debut for Grace Lister of Brother UK-Orientation Marketing.

The 65th edition of the Lincoln Grand Prix, arguably the only 'monument' on the domestic calendar, offers another rich subject. The presence of both Brother UK-sponsored teams and the Neutral Service p/b Brother UK in-race support crews make it a relevant topic for discussion on the Brother UK Cycling Podcast. Wider issues, however, like its fight for funding and its position at the very pinnacle of the domestic calendar, provide additional avenues for debate.

Phil lifts the lid on Brother UK's ambitious goals for sponsorship of the Green Zones at this year's Women's Tour and Tour of Britain. Next month, the Women's Tour peloton will pass the gates of Brother Industries on stage four from Wrexham to Welshpool. Our refurbishing and remanufacturing centre in Ruabon is a zero-carbon and zero-waste-to-landfill facility. Can Brother UK make the Women's Tour and Tour of Britain's Green Zones zero-waste-to-landfill facilities too?

Structural issues also feature in Tim and Phil's discussion. The pair set the encouraging emergence of high-quality National B races like the Peaks2Day and Capernwray Road Race alongside more challenging developments, notably the Women's CiCLE Classic's resort to crowdfunding to ensure this year's edition goes ahead. Phil celebrates the contributions of individuals determined to see the race survive, but warns that the sport must now rebuild if its most cherished races are to achieve long-term sustainability.

Enjoy this lively and informed discussion between Brother UK's leader and an experienced cycling journalist