When and how to scale your business - with Kate Freeman
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Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin?
In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman.
Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur.
We discuss how to tell if it is the right time to scale, and the sort of things that you will need to have in place. We cover the importance of knowing the market, understanding your customers, gathering customer feedback and making sure your supply chain can handle growth. If you are ready to take your business to the next level, you won’t want to miss this episode.
The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023
USEFUL RESOURCES:
Podcast Episode: How To Keep Your Customers Coming Back with Rebecca Hilliard
This episode is sponsored by Cara Bendon Brand Consultancy
If you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.
They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.
Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!
If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call here
Cara Bendon Brand Consultancy Website
Cara Bendon Brand Consultancy Instagram
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If you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
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