SEMA Garage and the Modern Car with VP Jim Moore

Bring a Trailer Podcast

Alex meets Jim Moore, the Vice President of OEM and Product Development at Special Equipment Market Association. They discuss his oversight of the many-faceted SEMA Garage program and the organization's beginnings in California. Their wide-ranging efforts and services include government agency relations, business development, market research, product labs, navigating vehicle modifications and emissions compliance, providing a library of OEM CAD files for accurate product design, and consulting on the impact of modifications on advanced driver assistance systems. Alex and Jim talk about finding new ways to innovate using the breadth of technological advances offered by the modern car industry; a bullish view on EVs as an expansion of the car hobby rather than a replacemebt for it; Jim's own automotive baclground, including work with Ford Racing and names such as Force, McRae, Wallace, and Stewart; SEMA Cares charity efforts; and his absolute favorite thing: a collection of charming crapcans.

Follow along! Links for the listings discussed in this episode:

37:34 Ford Fox-Body Mustang Model Page on BaT

37:40 Ford Saleen Model Page on BaT

37:44 Ford Mustang Cobras on BaT

40:38 SEMA Cares

41:46 SEMA Charity Auctions on BaT

43:42 sema.org

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