Your brand is your promise! (What are you promising?)

Brilliant Branding

#Business #Brilliant Branding #Tungsten Branding

7:46

Send us a text On this very funny short Bonus Show, standup comic Mack Dryden shares his story about going to the Dentist...you'll never believe what happens...Hilarious! Look for Mack Dryden's "NEW" Dry Bar Comedy Special... Please Listen, Enjoy, and Share where you can...Thanks!! Support the show Standup Comedy Podcast Network.co www.StandupComedyPodcastNetwork.com Free APP on all Apple & Android phones....check it out, podcast, jokes, blogs, and More! For short-form standup comedy sets, listen to: "Comedy Appeteasers" , available on all platforms. New YouTube site: https://www.youtube.com/@standupcomedyyourhostandmc/videos Videos of comics live on stage from back in the day. Please Write a Review: in-depth walk-through for leaving a review. Interested in Standup Comedy? Check out my books on Amazon... "20 Questions Answered about Being a Standup Comic" "Be a Standup Comic...or just look like one"…

7 років тому 54:44

MP3•Головна епізоду

Discover how to identify, clarify and promote your company brand promise so that both staff and customers will what you stand for. Is is quality? Service? Innovation? Efficiency? What is the tip of your spear? In this episode, we will share the secrets that powerhouse brands use to "own" a sizable share of the market by owning powerful promises. You'll also learn the most common pitfalls companies make when creating their brand promise -- ones that actually set them back. Knowing your promise, communicating that promise and living it consistently are the keys to building a brand reputation that will stand the test of time. Join us on air each week, and give us a review on iTunes if you find this helpful to growing and "glowing" your business!

36 епізодів

Your brand is your promise! (What are you promising?)

Brilliant Branding

20 subscribers

published 7 років тому

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MP3•Головна епізоду

36 епізодів

#Business #Brilliant Branding #Tungsten Branding

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1
Finding Brandable Domain Names for Your New Business 55:09

7 years тому55:09

55:09

When it comes to naming your new business, finding that exact matching, brandable domain name, is perhaps the most difficult challenge. In this informative episode, we delve into the tips and techniques the naming pros use to find the best company domain names possible. If you've struggled to find a good, brandable business domain name, then tune it and listen up. We'll share domain generator sites that provide cool company names to give you more options in your company naming quest. We'll discuss the pros and cons of using other TLD domain extensions and whether it's wise to add words to your company domain name. It's all about finding business names that truly shine, (and ones that you can also spell and find!)For additional company naming help, you can also visit our sister site, http://Brandzam.com to help name your new venture.…

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Naming a Tech Company - Six Steps to Branding Success 53:03

7 years тому53:03

53:03

Naming a tech or IT company is a challenge, given the crowded marketplace and need for clear messaging. Today's episode focuses on six key steps that provide a proven process for developing clear and compelling brand names for your IT startup or rebrand. By following these six steps you'll discover new methods, strategies and possibilities for successfully naming and branding your IT business, platform or technology. A company name is more than a handle, it's the first impression and the start of a conversation. Getting the best business name possible makes all the difference. Be sure to listen, drop us a line or read up on naming tips here at the link below. And most of all, be brilliant! https://www.tungstenbranding.com/2013/03/01/naming-your-new-business-five-steps-branding-your-startup/…

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Rebranding Your Non Profit Organization - 5 Steps to Success 55:43

7 years тому55:43

55:43

Rebranding a non profit organization requires a proven process to keep the project on track. In this episode of Brilliant Branding we address the five steps to successfully rename and rebrand a non profit organization, from credit unions and membership associations to charities and causes. The biggest obstacle to rebranding a non profit is not completing the project, so we discuss how to keep your team on point and moving forward. We also highlight both the do's and don't do's that come with naming a non profit, and tips to ensure you make it through from start to finish. If you run a non profit, serve on the board or work in a leadership position, this is the show for you. The right non profit brand name can raise awareness, donor contributions, create a positive perception of your organization, and attract the right clients. Before renaming your charity, make sure you check all five of these steps and you'll be on your way to a clear, concise and consistent brand identity.…

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Naming a Financial Services Company - Tips & Techniques 55:55

7 years тому55:55

55:55

Naming a financial services company runs the gamut from conservative names (e.g. United Trust & Associates) to the more current strategies such as Mint, Nutmeg and Ally. Knowing which naming strategy to use depends on your audience and your overall brand mission and purpose. On today's show, we'll discuss what strategies to use, and more importantly, what strategies NOT to use when naming your financial firm. If you plan to sell or transition your firm, having a brand name vs. a surname or legacy name can make a big difference. We'll provide insights and examples into creating timeless, meaningful financial brand names that stand the test of time -- without sounding old and outdated. Or clunky and forgettable. With over 250 brand names to our credit, Tungsten has the experience to help shine the light on best branding practices. Tune in and subscribe to learn more about how to build a better, brighter brand!…

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The Company Branding Process - 10 Steps to Success 55:59

7 years тому55:59

55:59

The company naming process doesn't have to be a clouded mystery. This week's show takes you inside our proven naming and branding process, step by step, to show you expert tips to naming your company. Typically the branding process breaks down due to lack of structure. It jumps track and becomes an exercise in spitballing ideas vs. creating a company brand names that align with your core purpose and values. By following these 10 steps, your branding process will flow more evenly, smoothly and result in actual quality naming candidates that fit the bill. So put away that company name ideas fish bowl in the lobby, and forget about the three hour brainstorming sessions, and just listen along. From determining your naming team, to finding your "pivot point," to setting up your branding criteria, you'll have all the necessary ingredients to naming your company bright!…

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Brand Architecture: From Chaos to Clarity 55:20

7 years тому55:20

55:20

When companies grow and add new products and services, they often experience "brand sprawl." Soon the product lines sound like a hodge podge of acronyms, modifiers and alphanumeric add ons. There is no architecture to their brand architecture. What started as a crystal clear company brand identity becomes clouded and confusing, with multiple, mixed and/or overlapping naming conventions. On today's show we explore proven strategies and methodologies for cleaning up our brand language. We provide four examples of how companies can categorize their products and service offerings to communicate their brand message in a common sense way. If you are struggling with your brand nomenclature, this is the show for you. To get your brand architecture right, you need to make it bright!…

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Company Naming Strategies - 8 Great Methods to the Madness 55:14

7 years тому55:14

55:14

For startup companies and entrepreneurs, most company naming exercises devolve into spitballing random ideas with little structure to the process. Most don't even know there are actual company naming strategies available to help brand their businesses. In today's episode, we explore eight company naming strategies that we employ here at Tungsten Branding to help ideate and create naming candidates for our clients. There's more than one way to skin a cat (do people actually do that?) and there's more than one way to name a company. So open up your tool chest as we load you up with techniques and strategies to find that perfect company name. Whether you are a brand new business, or an established firm looking to rebrand your company, you will find this information helpful and insightful when conducting your company naming process. After all, why be an average brand when you can be brilliant!…

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Personal Branding - Real Life Tips from a Serial Entrepreneur 55:19

7 years тому55:19

55:19

Personal branding is a hot topic with so many emerging startups, consultants, experts, bloggers, speakers and business service specialists. Today's show features Laura Guest, a Certified Public Speaker with a career filled with personal branding initiatives. You'll hear her story of struggling to brand using her own name, using an invented name, creating a theme for her company and returning again to her own name but for a different reason. This is real life practical advice from an entrepreneur who has lived it. Benefit from her adventures and misadventures in personal branding. Plus we ask Laurie the important questions such as... "What is the exit strategy for someone using their own name as their brand?" "What are the benefits and drawbacks of using a company name for a personality based business?" "What are the lessons learned from having branded your business using several strategies?" If you are the boss of yourself, then be sure to tune in to this informative hour!…

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Navigating the Trademark Jungle 55:35

7 years тому55:35

55:35

If you’ve ever tried to name a company, brand a product or service, you probably ran into the issue of trademark. It’s a bit like running the gauntlet, or as some of you may recall the game of Frogger, where the goal was just to make it across the road. On today's show we discuss both the basics, and all the nuances, of trademarking your new company, product or service. Our guest is Brad Walz - Attorney at Winthrop & Weinstine and also the CEO of BOB an online trademark search tool. (trademarkBOB.com) Listen in as we cover topics such as: What are the basic rules of trademark? What is so important about trademarking a business? What factors should I keep in mind when naming a company? What's the difference between literal/descriptive marks and arbitrary and coined marks? Which is best?What are best trademark practices when naming a new business? If you have any questions about trademark, this is the show for you. We cover a lot of topics so your business can shine!…

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Authentic Branding - Aligning Your "What" with Your "Why" 56:09

7 years тому56:09

56:09

In this age of "hop-on-the-band-wagon" branding, staying true to your core is more important than ever. But just what is your core? What is your why? The very reason for your company's existence? On today's show, we'll explore real world examples of how brands are connecting (and disconnecting) from their core value proposition, and how that improves or erodes trust. So before you go green, empower the world, and save the bees, dig deep and discover your true values, principles and beliefs. Your company mission and purpose are most powerful when backed by genuine, heartfelt conviction. It's all about alignment, congruency and authenticity - hallmarks of brilliant branding. It's about you do you. Join us as we discover how your company brand can shine all the brighter!…

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Reposition Your Brand to Boost Your Bottom Line 54:22

7 years тому54:22

54:22

Is your company bottled up with a small identity - one tied to a specific geographic market, or a single product line you've outgrown? Is your current market or industry in a state of decline? It might be time to reposition your brand to reflect great capabilities, or expanded services, or an entirely new direction. In this episode, you'll discover how to avoid the mistakes of Polaroid, Blockbuster, and CompUSA, and to proactively identify and redirect your brand based on your unique skill sets. In essence, you'll look at how to redeploy your skills to make more money and live your brand more congruently. What's more, you'll learn when it's time to simply reposition through messaging or when it's time to reposition and rebrand your entire identity. By repositioning your brand, you can not only boost your bottom line, you could very well avoid a catastrophic business failure due to product identified branding. Learn to brand the bright way on this edition of Brilliant Branding!…

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Your brand is your promise! (What are you promising?) 54:44

7 years тому54:44

54:44

1
5 Key Steps for a Successful Company Branding Process 54:52

7 years тому54:52

54:52

In this information packed episode, we share how to structure the company branding process to keep it on point, on track and on target. Specifically we address the common pitfalls and the best practices to getting the results you want from your company naming or company rebanding process. These include... >> Determining your primary pain points >> Assembling your decision making team >> Identifying your company branding criteria >> Deciding on the need for outside branding expertise >> Determining the winning brand name and implementing the brand The company branding process doesn't have to be daunting. By following these proven brand naming strategies, you can obtain a solid outcome that communicates the exact attributes you want from your brand. Be sure to also download our pdf by the same name at TungstenBranding.com, by going to Insights in the top navigation. This workbook style pdf will help guide you in the process and answer any questions you may have when branding your new company.…

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How much does it cost to brand a startup company? 54:15

7 years тому54:15

54:15

Branding a startup company can take a bite out of the entrepreneurial budget. So knowing how much to spend, and how to spend it, can make all the difference. In today's show, we'll share inside secrets for branding on the cheap, branding in a short time frame, and customized branding that fits the bill to a tee. No matter your budget, we'll run you through all the options to have you and your new startup shining bright. From the initial company name, tagline and logo, through the brand messaging and positioning, we'll discuss how to take a DIY approach, and/or how to get the most bang for your buck from hiring a professional naming and branding firm. The cost to brand a startup company doesn't have to break the bank. Tune in and check out the brightest branding tips of any podcast this side of Dixie. And read more insights at TungstenBranding.com…

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What do I need to brand my business? 54:02

7 years тому54:02