Innovative Beer Marketing with Great Notion Brewing's Paul Reiter

Brewing After Hours with Sarah Flora

#Food #Arts #History #History Of The World #Beer History #Craft Beer #Brewing After Hours #Flora Brewing #Brewing #Beer #Sarah Flora #Society #Sarah Flora | Bleav Podcast Network #Bleav Network #Homebrew

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“That's taxpayer’s money that is going to support research and development and pilot projects to develop a food system that is based on environmental destruction and greed and disregard for animals, fish, and any of the other marine mammals that might be around it.” - Andrianna Natsoulas Andrianna Natsoulas is the campaign director for Don't Cage Our Oceans, an organization that exists to keep our oceans free from industrial fish farms. Offshore finfish farming is the mass cultivation of finfish in marine waters, in underwater or floating net pens, pods, and cages. Offshore finfish farms are factory farms that harm public health, the environment, and local communities and economies that rely on the ocean and its resources. Don’t Cage Our Oceans are a coalition of diverse organizations working together to stop the development of offshore finfish farming in the United States through federal law, policies, and coalition building. And, although it is not yet happening, right now the US Administration and Congress are promoting this kind of farming, which would be nothing short of disastrous for the oceans, the planet and the people and animals who live here. dontcageouroceans.org…

3 роки тому 32:21

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You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com

For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing, subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 епізодів

Brewing After Hours with Sarah Flora

Innovative Beer Marketing with Great Notion Brewing's Paul Reiter

Brewing After Hours with Sarah Flora

published 3 роки тому

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MP3•Головна епізоду

You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 епізодів

Усі епізоди

Brewing After Hours with Sarah Flora

1
RE-AIR: How to Grow Your Own Hops with Dr. Susan Wheeler of Hop Revolution NZ 41:29

2 years тому41:29

41:29

RE-AIR: Learn how to plant and grow your own hops plus how New Zealand hops differ from our regions with Hop Revolution Co-Founder & Plant Scientist Dr. Susan Wheeler.

Brewing After Hours with Sarah Flora

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Innovative Beer Marketing with Great Notion Brewing's Paul Reiter 32:21

3 years тому32:21

32:21

During the pandemic, a lot of breweries were launched into all things digital trying to find unique ways to directly engage with consumers. Though this was in the works prior to the pandemic, I knew I had to talk to Great Notion Brewing about their new app and hear more about their direct-to-consumer strategy over this past year and a half. I chat with Paul Reiter, CEO & Co-Founder of Great Notion Brewing in Portland, Oregon, about what it takes to open a brewery...especially now that they have five locations, how the beer labels have now inspired this magical world they've created in their own app which now includes a video game component, and what beer style is the hottest trend this year. Also right before this episode, I celebrated 20K subscribers on my YouTube so what great timing for our episode on marketing & content. You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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The Science Behind Animals Getting Drunk Off Fermented Fruit Part 2 with Biologist & Expedition X Host Phil Torres 31:09

4 years тому31:09

31:09

In part 2 of the science behind animals getting drunk off fermented fruit, we're exploring the jungle with biologist and Discovery Channel’s Expedition X Host Phil Torres who also has a great YouTube series called The Jungle Diaries . I dive into some stories on drunk pigeons in New Zealand, a pot belly pig who steals pints from her local pub, what animal has the highest tolerance for alcohol and butterflies...yes butterflies can get drunk too. Phil also shares some tips for brewers who want to forage for ingredients locally! Follow along with Phil's adventures and foraging in Washington on Instagram at @Phil_Torres You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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Wild Yeast & Foraging with Chris Gagne of Hermit Thrush Brewery 30:04

4 years тому30:04

30:04

On Episode 16, it's all about wild yeast and foraging for ingredients locally! Have you ever thought about capturing wild yeast in your own backyard? Well, we talk about what you need to get going and hear from Co-Owner and Brewmaster Chris Gagne of Brattleboro, Vermont-based Hermit Thrush Brewery about why sourcing local makes your brews that much more special. Hermit Thrush also specializes in sours (yes, they’re all sour!) and has never used commercial yeast for their brews. Along with being hyper-focused on using wild yeast and sourcing locally, they are also leading the way in sustainability and working to become a net zero business. So listen along and learn how you can live more sustainably whether you're a commercial brewer, homebrewer or beer drinker! You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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The Vodka Making Process & the Science Behind a "Better for You" Vodka with Bellion Founder Harsha Chigurupati 31:08

4 years тому31:08

31:08

In episode 15, we're taking a brief beer break to talk about vodka! You'll learn about the process of making vodka and the science behind one company that's creating a "better for you" spirits category. I chat with Bellion Vodka founder Harsha Chigurupati on developing what he calls "functional spirits" that are less stressful on the body. You can also check out my ginger beer tutorial video which features a Moscow Mule recipe with Bellion Vodka on my YouTube here . You can read more about each episode and get updated straight to your inbox by subscribing to the Substack: BrewingAfterHours.Substack.com For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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How to Grow Your Own Hops with Dr. Susan Wheeler of Hop Revolution NZ 40:00

4 years тому40:00

40:00

On Episode 14, Sarah offers some of her tips for growing hops in your own backyard and speaks with Hop Revolution Co-Founder and Plant Scientist Dr. Susan Wheeler about how growing hops in New Zealand differs from other regions, maintaining freshness when shipping hops to breweries and how to care for your hops at home! You can also watch Sarah's video on how to plant and grow your own hops on her YouTube here . You can read more about this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox! For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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The Art of Beer with Collective Arts Brewing Co-Founder Bob Russell 31:27

4 years тому31:27

31:27

On Episode 13 of Brewing After Hours we're covering the history of beer labels and how they've evolved into much more than just a way to distinguish who produces it and what style of beer it is. Beer labels have provided a platform for illustrators, graphic designers, musicians and social causes. We chat with Collective Arts Brewing Co-Founder Bob Russell about how they're using beer as a vehicle to promote the arts. You can read more about this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox! For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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Other Fermentables with Dope Cidery & Winery Founder & Brewer Hannah Ferguson 39:36

4 years тому39:36

39:36

On Episode 12 we're focusing on other fermentables specifically cider and wine. We chat with Hannah Ferguson, Brewer & Founder of Dope Cidery & Winery opening soon in Ohio about transitioning from homebrewer to commercial cidermaker and about making history as the first Black female brewer in the state. You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox! For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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Why You Should Join a Homebrew Club with SoCal Cerveceros Co-Founder Ray Ricky Rivera 50:30

4 years тому50:30

50:30

A few years ago my work wife and I signed up for a homebrew club in our home of Los Angeles - SoCal Cerveceros . So on this episode of Brewing After Hours, I wanted to spotlight how homebrew clubs foster community & create career opportunities in the beer industry especially for women like me who are looking to break into the commercial business. This is why you should join a homebrew club. I chat with SoCal Cerveceros homebrew club co-founder Ray Ricky Rivera and founder of Norwalk Brew House. You'll also hear from club leads and hosts of the Brew'd Up podcast Laurie Gutierrez and Tyler Sadler about how the group has been focused on inclusivity and supportive of female brewers - SoCal Cerveceras. You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox! For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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The Magic of Fermentation with Sandor Katz, the King of Fermentation 55:30

4 years тому55:30

55:30

Fermentation is magic. If you watch my brewing tutorial videos, you've probably seen me wearing a shirt saying that exact thing. I've always been fascinated by fermentation in not just beer, but food as well so I thought it's about time we talk about it with an expert and the King of Fermentation himself, Sandor Katz, author of "The Art of Fermentation," "Wild Fermentation" and several more titles you can order and learn more about at WildFermentation.com. On the show we discuss the process of fermentation in beer and food, the health benefits and connection it has with culture. I also talk a lot about chicha. You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox! For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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The History of Women in Beer (Part 2) with Tara Nurin, Author of "A Woman's Place is in the Brewhouse" 33:36

4 years тому33:36

33:36

For Season 2, we're kicking it off with the second part of our History of Women in Beer series. This time we're taking a more modern approach and spotlighting some of the first craft brewsters around the world. You'll hear from Tara Nurin, the Author of A Woman's Place is in the Brewhouse: A Forgotten History of Alewives, Brewsters, Witches, and CEOs (order now, releasing Sept. 21, 2021), Forbes Beer & Spirits Contributing Writer & Alcohol Marketing Specialist. Stay tuned for the end of the show where I review a few beers from Frogtown Brewery and Sage Bistro & Brewery brewed by women here in my home of Los Angeles. You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox! For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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Pub History with Liz Garibay, Pub Historian & Founder of the Chicago Brewseum 1:00:39

4 years тому1:00:39

1:00:39

When did the term "pub" first appear? What are some of the oldest pubs in the world? And what exactly makes a good pub? It's time for some pub history on Episode 8 of Brewing After Hours. You'll hear from Pub Historian (yes, the ultimate dream job) Liz Garibay, founder of the Chicago Brewseum, the first nonprofit organization to tell the global story of beer. Liz shares what drinking culture can tell us about a city's past, how Chicago's beer history has shaped the city and why pubs are just so so so special. We'll also hear from professionals in the beer industry about what makes a good pub along with their favorite pubs around the globe. You can read more on this episode at FloraBrewing.com/Podcast or subscribe to the Substack: BrewingAfterHours.Substack.com for updates straight to your inbox! For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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All About Hops & the Pink Boots Blend with Yakima Chief Hops Field Market Manager Kelly Lohrmeyer 45:31

4 years тому45:31

45:31

In my house, if you open our freezer, we’ve got ice, a frozen pizza and HOPS. Yep that’s all you’ll pretty much find. And on Episode 7, we're talking all things hops! How have hops been used throughout the centuries? What are the different varieties of hops? I chat with Kelly Lohrmeyer, Field Market Manager for Yakima Chief Hops , and also the mastermind behind the Pink Boots Society and Yakima Chief annual collaboration. Also stay tuned to the end of the show where Jenny and I review my Pink Boots Hibiscus Pale Ale. You can read that and more on this episode at FloraBrewing.com/Podcast or subscribe to my Substack: BrewingAfterHours.Substack.com . For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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The Science Behind Animals Getting Drunk Off Fermented Fruit (Part 1) with Molecular Biologist Dr. Mareike Janiak 38:56

4 years тому38:56

38:56

Do animals seek out alcohol? We’re digging into the science behind animals getting drunk off fermented fruit which has been a topic that has piqued my interest for a while now. Some of you may have already seen like the New York City drunk raccoon video or heard about vervet monkeys stealing cocktails from bars , well I’m talking with a molecular biologist and anthropologist Dr. Mareike Janiak who studies how primates, bats and other mammals digest their food so we can get down to the bottom of it or the bottom of the bottle I guess you could say. Mareike also wrote an article debunking the myth that elephants are too big to get drunk off fermented fruit! You can read that and more on this episode at FloraBrewing.com/Podcast or subscribe to my Substack: BrewingAfterHours.Substack.com . And stay tuned after the interview for the review of a beer I collaborated with Conscious Ales on called Casa Flora, a farmhouse saison with cherries. For podcast updates, behind the scenes content, brewing tutorials and beer reviews follow Sarah Flora on Instagram at @Flora_Brewing , subscribe to the Flora Brewing YouTube Channel or sign up for her Patreon for ad-free content, merch and lots more! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .…

Brewing After Hours with Sarah Flora

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How a Stout Made a Global Impact with Marcus Baskerville of Weathered Souls Brewing 31:30

4 years тому31:30