1. Interpersonal relationship skills Even though a lot of marketing is done online today, marketers still end up interacting with their co-workers and prospects. Of course, the medium has changed but the concept is still the same. 2. Content creation One of the most important elements of marketing is creating content. Marketing content is a must-have in today's digital environment. Marketers utilize content in some shape or form in all digital marketing channels and platforms: Website content to inform and persuade web visitors Social media content to reach and engage new and existing customers Email content to nurture leads and influence repeat customer.3. Search engine optimization (SEO) marketing skills.Google and other search engines have become a vital part of the customer research process. For instance, your potential customers will likely carry out a series of searches before they decide on a product.4. Social media marketing skills Over the years, social media has become one of the most popular platforms for interactions. Apart from interacting with friends, users also interact with businesses. 5. Digital advertising skills If you want to reach your prospects faster, target your ideal audience, and increase revenue, you need to use digital advertising. For instance, Google data shows that small businesses get nearly 4X higher revenue growth, when they use digital tools such as online advertising and data analytics, compared to those that don’t use them. 6. Outreach marketing skills Whether online or offline, one of the main tasks of a marketer is outreach. If you’re marketing your business online, you’ll have to do outreach for: ● Lead nurturing ● Guest posting ● Link buildingTime and project management It’s easy for marketers to spend a lot of time achieving little. Because there are always distractions at the workplace. Luckily, time and project management will help your marketers get the best productivity possible from their time. To manage their time effectively, marketers can learn skills such as: ● Goal setting ● Goal tracking ● Breaking down goals for short periods ● Creating reports about executed task.8. Marketing automation and CRM software skills Marketers waste a lot of time during the week doing manual repetitive work. For example, HubSpot data revealed that marketers spend a third of their time doing repetitive tasks.9. Web and marketing analytics Today, marketers need to deal with so many numbers. These include numbers from your business website and their marketing campaigns. In light of this, marketers need to find the right numbers that are most important to their campaigns. Likewise, marketers need to understand their prospects through these numbers.10. ROI measurement skills Unfortunately, businesses find it difficult to understand the impact of marketing. Only 37% of digital marketers describe themselves as “very” confident in their ROI metrics. How do you tie the efforts of your marketers to your business growth? ROI measurement. Usually, marketers execute campaigns for goals such as brand awareness, lead acquisition, or customer acquisition. Also, they need to learn how to track the right metrics to judge their campaign performance. Support this podcast: https://podcasters.spotify.com/pod/show/mariana-jacobs/support