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17. The Positioning of Singer Vehicle Design with Yasser Mushtaq
Manage episode 289718676 series 2862937
Вміст надано Ahmed Cheema. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Ahmed Cheema або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Singer Vehicle Design is a company that does resto-mods on 1989-1994 Porsche 911 Coupes or Targas. These resto-mods cost upwards of $400,000 each. Yasser Mushtaq, a big fan of Singer, joins the show to discuss how this company effectively positions themselves as the go to resto-mod company for this very niche market.
Key Takeaways:
1. Find your niche
2. Charge a premium
Timestamps:
0:00 - Intro
1:20 - Introduction to Yasser and Singer
04:55 - What is a resto Mod
06:15 - Find a Niche market
10:52 - Personalization is a good way to differentiate your product/service
12:38 - Why do they only work on those specific porsches?
16:20 - What separates Singer from other Resto Mod companies
20:20 - Methods for finding your niche
24:10 - How do you create trust with your niche market?
26:35 - What allows you to charge a premium for your product/service?
30:00 - Why you shouldn't use the lowest price as your differentiator
34:25 - Why did Top Gear not actually drive the car?
37:15 - Singer also makes watches?
39:25 - Pricing Strategy
46:50 - What would Yasser like to see done at Singer
48:44 - Yasser's favorite Brand (New Balance)
50:19 - Outro
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