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Connecting to an Audience's Unconscious Mind
Manage episode 334369356 series 3270046
Вміст надано Shannon Peel. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Shannon Peel або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Scroll. Scroll. Swipe. Our unconscious zombie scroll brain is in charge when we are scrolling through a social media feed, unless you are actively searching out content for strategic engagement. Let's face it, most of the world on social media are there to distract them when they don't have anything better to do. So, how can you make sure that your brand's message connects with your audience's unconscious decision making system? In today's episode, Shannon Peel opens up the book Blink by Malcolm Gladwell to discover how we can write our brand stories to take advantage of our audience's intrinsic association with words, images, and other content. If you want to dive deeper into which details to keep in a business story and which details to leave out - this episode is for you.
Read the APeeling - The Podcast Issue - Interactive Digital Magazine
Take the Harvard Implicit Exercise
--- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message135 епізодів
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