🎤 Master Hooks, Storytelling & Sales Mindset with Jesse Cruz - 077

Brand Up: Build an Unstoppable Brand That Conquers Sales (with Marian Esanu)

In this episode of the Brand Up Podcast, Jesse Cruz dives deep into the strategies that transform good speakers into unforgettable ones. Whether you’re creating content for social media, crafting a video, or delivering a presentation, this episode is packed with actionable insights you can use immediately:
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• Learn how to create attention-grabbing hooks that stop the scroll and keep your audience engaged.
• Master the art of storytelling to connect emotionally and build trust with your viewers or listeners.
• Understand how to position your character in a relatable and impactful way, even if it’s a “villain” persona.
• Discover how to shift your mindset around money to confidently pitch and sell without feeling awkward.
• Balance giving away valuable knowledge while encouraging your audience to take action.
• Explore the power of serving your audience and why selling is simply another form of service.

Jesse also shares his proven frameworks for crafting compelling content, including tips for short-form videos and long-form presentations. He discusses why your struggle is your greatest connection point and how to use it to build a loyal audience.

Stay tuned until the end for powerful advice on embracing your value, reshaping your money mindset, and learning why it’s your responsibility to sell what you know helps others. Don’t miss these expert tips to captivate, connect, and convert your audience!