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How to Build a €50M Brand - Twice. Founders of Fulfil Bars and Cali Cali Foods.
Manage episode 295175704 series 2538341
Вміст надано Fiona Fitz, Fiona Fitz ex Nestle, and Strong Roots. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Fiona Fitz, Fiona Fitz ex Nestle, and Strong Roots або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
You may not know their names yet, but you certainly know the first of their €50M brands.
Niall McGrath and Tom Gannon are legends in the Irish Consumer Goods industry, but in all fairness, they should actually be named and recognised as Consumer Goods brand-legends globally.
The Founders of Fulfil Nutrition protein bars, they built this business to €60M in the 2 years after launch, and ranking in the Top 5 brands in Ireland.
How did they do this? They are proud to have taken a systematic, strategic approach to brand building, an almost geeky dedication to The 4Ps and Byron Sharp's rules for Brand Growth. Listen and weep at just how systematic serious success might need to be!
Cali Cali Foods
Instagram Cali Cali
Fulfil Nutrition
68 епізодів
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