Behind The Pursuit: Packaging Update

Bourbon Pursuit

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I'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends.

We hit on:

• The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes.
• Simplifying product terminology can help consumers understand offerings better.
• The new packaging aims to stand out on shelves and attract attention.
• Managing product volumes with continually changing target dates.
• Future product strategies include diversifying proof offerings.
• More future developments coming in 2025.

and much more.

Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at [e-mail].