166: Bringing the Heat: Using Your Expertise to Wake Up an Established Market w/ Brandon Rochon

Black to Business

In the world of entrepreneurship, especially for Black entrepreneurs, there's a constant struggle to balance authenticity with the need to succeed in established markets. Many of us feel like we have to hide parts of ourselves to fit in. But what we told you that being your full, authentic self is your golden ticket? In this episode, we're diving into a topic that's especially relevant for those who've ever felt like they had to dim their light to make it in a new space. Our guest, Brandon Rochon, is a branding and design expert who's worked with iconic brands like Coca-Cola, Samsung, and Red Bull. He's here to show us that bringing your full self into the market is not only possible but incredibly valuable.

DURING THIS EPISODE YOU’LL LEARN:

• How to build a strong brand identity for your business as a new or first-generation Black entrepreneur.

• Strategies for becoming a valuable asset when freelancing or contracting for larger organizations.

• The power of infusing your culture into your work and how it can give you a competitive edge.

• Insider tips on leading change in established markets and industries.

• The art of balancing innovation with preserving core brand values.

• How to stay attuned to emerging cultural trends and incorporate them authentically into your business.

About Brandon Rochon: Brandon Rochon's career has been a testament to the impact of branding on culture. He began on Madison Avenue, working with brands like Hennessy and Sapporo Beer. With his global experience, including time in Europe and roles with iconic brands, he's become a creative leader known for making lasting cultural impacts. Brandon is also deeply committed to authentic diversity and inclusion. He co-founded The Fluent Group, an Innovation and Venture Brand Studio, and is involved in several nonprofit boards, including The Marcus Graham Project, Ukandu Fight Against Childhood and Adolescent Cancer, and The United Nations World Food Program US board. Brandon Rochon is not just a creative visionary; he's a force for change and authenticity in the branding world.

Tune in to this episode to discover how you can use your expertise to awaken established markets and make a lasting impact, just like Brandon Rochon!

Don't miss out on the resources mentioned in this episode by checking out the show notes at blacktobusiness.com/166

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