Building a Trusted Cosmetic Clinic Brand at Scale: Evidence, Franchising, and Customer Trust with Dr. Vivek Iranki

BizBlend

On this BizBlend episode, host Sana digs into how Cosmetique scaled from a single clinic to a national network while staying medically rigorous and customer-focused. We unpack the operating system behind rapid growth—clinical governance, evidence-based treatments, franchise design for clinicians, and a go-slow-to-grow-right strategy. Expect direct talk on unit economics, talent selection, standardization vs. local trust, and why avoiding fads in Botox and fillers can be a competitive advantage. If you’re an entrepreneur, clinician, or operator eyeing franchising, this is a clear playbook for sustainable expansion and brand safety—built for YouTube, Facebook, Instagram, and LinkedIn discovery.

About the Guest:

Dr. Vivek Iranki is the CEO of Cosmetique, Australia’s first accredited cosmetic clinic network. With prior experience founding and scaling dental, GP, and day-hospital businesses, he brings medical-grade governance to aesthetics—prioritizing safety, reversibility, and evidence before growth.

Key Takeaways :

• Treat a cosmetic clinic like a medical business: governance, audits, and strict protocols come first.

• Evidence over hype: only adopt treatments that are proven, predictable, safe, and ideally reversible.

• Franchise design matters: prioritize clinician-owners who understand healthcare operations, not just investors.

• Scale lowers entry cost: supplier relationships and standardized fit-outs can reduce startup capital materially.

• Talent is the swing factor: hire, train, and off-board decisively to protect patient outcomes and brand.

• Standardize the backbone, localize the relationship: same drugs, devices, SOPs; enduring nurse–patient rapport.

• Avoid fads; aim for timeless aesthetics: proportional, symmetrical results beat short-lived trends.

• Screen responsibly: decline cases with unrealistic expectations or body dysmorphia signals.

• Unit economics with ethics: grow access while holding the line on clinical safety and service quality.

• Long-term vision: a national-and-beyond network that patients trust for consistent, affordable, safe care.

Connect with the Guest:

Website: cosmetique.au
Instagram: cosmetique.au
Facebook: cosmetiqueaus

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Disclaimer: This video is for educational and informational purposes only. The views expressed are the personal opinions of the guest and do not reflect the views of the host or Healthy Mind By Avik™️. We do not intend to harm, defame, or discredit any person, organization, brand, product, country, or profession mentioned. All third-party media used remain the property of their respective owners and are used under fair use for informational purposes. By watching, you acknowledge and accept this disclaimer.

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