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Tracking Pixel Trickery
Manage episode 366144135 series 3484466
Вміст надано Bento and Jesse Hanley. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Bento and Jesse Hanley або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their previous tool. Upon investigation, it was found that the customer's emails were too long, causing the tracking pixel to be cut off and never receiving a request. This led to lower open rates for subscribers that use Gmail and perceived poor performance, even though the email might have actually performed well.
The host also discovered that some email marketing providers place the pixel in the header of the email, leading to inflated open rates and making comparing data impossible. Some providers also use multiple pixels to juice their metrics and appear as though they are crushing it for their customers.
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