Resilience in Tourism - Sandy Borowsky

Behind The Numbers

Sandy Borowsky, the owner of Starr Bus Charter and Tours, offers insights from her extensive journey in the tourism sector. Sandy highlights the innovative services provided by Starr Bus Charter and Tours, discussing the attention to detail and strategic planning ensure clients enjoy memorable, trouble-free tours. As a third-generation entrepreneur, Sandy unfolds the challenges and rewards of sustaining a family legacy and her aspirations for future generations.

Delving deeply into their company's culture, Sandy emphasizes the importance of creating memorable experiences for their clients, employing committed individuals, and cultivating a sense of family among all staff. She also sheds light on how they took over another company's tour division, demonstrating how a win-win situation augmented opportunities for their staff.

In the concluding segment, Sandy reflects on her company's rebranding journey and the emotional ties linked with ownership, and she provides insights into what the host terms a 'virtuous cycle' - implying that giving back and aiding others in fact enhances the person's own growth and development. Listen in to this heartening conversation imbued with business wisdom and heartfelt sentiment.

About Sandy Borowsky:

Sandy is the Owner of Starr Bus Charter & Tours. Her responsibilities include overseeing Starr’s Tour division, the College Break Bus program as well as Marketing for the company. During her tenure at Starr she has worked in most every area of the company. Sandy also plays important roles in industry organizations such as the Pennsylvania Bus Association where she sits on the board as well as serves on the executive committee and chair of the nominating committee. She is also active with the American Bus Association, International Motorcoach Group, and the Greater Northeast Motorcoach Association.

About Our Sponsor:

Haefele Flanagan (HFCO) is a full-service accounting firm that’s been serving clients since 1967. Not your typical accounting firm, HFCO’s services extend well beyond tax and audit to include valuation services, strategic and succession planning, leadership development, and more. When you work with Haefele Flanagan, we help you realize your long-term goals. Please visit them at www.hfco.com.

About the Host:

Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.

Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.

He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”

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