Hanna Zaidi | Chief Compliance Officer, Wealthsimple | Banking on the future: Blending trust and innovation in the financial world

Behind the Brand®

“We're in this position and in this space where we can do things differently than what incumbents do, because we have the opportunity to reimagine it.”
— Hanna Zaidi

With her extensive regulatory compliance expertise and forward-thinking approach, Hanna Zaidi has been a driving force behind innovation and transparency in the financial sector. Her leadership has propelled Wealthsimple to the forefront of digital finance, offering accessible and user-friendly investment solutions to empower individuals on their financial journeys. Under her guidance, Wealthsimple has played a pivotal role in advocating for modernizing payment systems and open banking frameworks in Canada, with the aim of enhancing competition and improving financial services for consumers nationwide.

In this episode, Hanna and Jeff deep dive into the transformative potential of modernizing payment systems, discussing the benefits for consumers and its impact on competition within the Canadian financial landscape.

Here are some highlights from the episode:

• The lack of competition and modernization in the Canadian financial system can lead to higher costs for consumers and limited access to better services.

• Trust factors are changing; younger generations prioritize user experience, speed, and convenience in trusting financial providers.

• Compliance is a chance for innovation, not a hindrance. Fintechs can gain a competitive edge by mastering regulatory requirements.

Enjoy!

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