HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT…
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Beauty Business Breakthroughs
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Вміст надано Shara Gabaldon. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Shara Gabaldon або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to Beauty Business Breakthroughs, the ultimate podcast for beauty service providers looking to level up their businesses. Join your host, Shara, a renowned beauty business coach and industry expert, as she shares her invaluable insights and strategies for success. With a proven track record of running a six-figure beauty service business and building a multi-million dollar online beauty academy, Shara is here to guide you towards achieving your own professional and financial goals. Each episode features in-depth interviews with industry leaders, practical tips and tricks, and actionable advice that you can implement right away. Whether you’re a seasoned beauty professional or just starting out, this podcast is your go-to resource for all things beauty business. Get ready to take your career to the next level with Beauty Business Breakthroughs!
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Вміст надано Shara Gabaldon. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Shara Gabaldon або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
Welcome to Beauty Business Breakthroughs, the ultimate podcast for beauty service providers looking to level up their businesses. Join your host, Shara, a renowned beauty business coach and industry expert, as she shares her invaluable insights and strategies for success. With a proven track record of running a six-figure beauty service business and building a multi-million dollar online beauty academy, Shara is here to guide you towards achieving your own professional and financial goals. Each episode features in-depth interviews with industry leaders, practical tips and tricks, and actionable advice that you can implement right away. Whether you’re a seasoned beauty professional or just starting out, this podcast is your go-to resource for all things beauty business. Get ready to take your career to the next level with Beauty Business Breakthroughs!
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In this episode of Beauty Business Breakthroughs, We unlock the secrets of what it takes to leave a secure corporate job and leap into the world of entrepreneurship. Our guest Jojo Streubing, recounts her incredible journey from a high-flying career in tech sales to launching a successful wellness business. Unfulfilled by the corporate grind, Jojo's passion for wellness led her to start a CBD franchise, which quickly grew into Altered States Wellness, a thriving wellness center. Her story is a testament to the transformative power of following your true passions and offers valuable insights for anyone considering a career change. Rebranding a business is no small feat. Jojo and Shara discuss the multifaceted process of rebranding, sharing both the challenges and the triumphs encountered along the way. Inspired by Donald Miller's story brand approach, they dive into the importance of storytelling in branding and how simplifying your message can deepen consumer engagement. They also touch on the critical role of building personal connections and relationships in establishing a successful brand, especially in service-oriented industries. This segment is packed with practical advice for anyone looking to evolve their brand identity. And if you have ever wondered what it takes to move from being a franchisee to a franchisor? Then join in and listen as Jojo offers an inside look at the financial and operational aspects of running Float Therapy Studios. They explore the upfront costs and the comprehensive support systems available, including online training, on-site visits, and marketing guidance. Jojo also shares her experiences in creating standard operating procedures and leveraging AI tools to improve communication and operational efficiency. If you're considering franchising as a business model, this episode is a must-listen, filled with actionable insights and inspiring stories. Episode Quotes: "Leaving a secure corporate job was one of the toughest decisions I've made, but my passion for wellness was calling me." - JoJo Streubing "I felt unfulfilled by the corporate grind, and starting a CBD franchise was the first step towards creating Altered States Wellness." - JoJo Streubing "Rebranding a business is no small feat. It’s a multifaceted process that involves both challenges and triumphs." - JoJo Streubing "Inspired by Donald Miller's story brand approach, we found that simplifying our message can significantly deepen consumer engagement." - JoJo Streubing "Building personal connections and relationships is critical in establishing a successful brand, especially in service-oriented industries." - JoJo Streubing "Moving from being a franchisee to a franchisor was a significant shift, and it required a deep understanding of both financial and operational aspects." - JoJo Streubing "There are substantial upfront costs, but the comprehensive support systems, including online training and on-site visits, make it manageable." - JoJo Streubing "Creating standard operating procedures and leveraging AI tools have been crucial in improving communication and operational efficiency." - JoJo Streubing Key Topics: Jojo's journey from a tech sales career to starting a wellness business. Motivation and challenges in leaving a corporate job for entrepreneurship. Founding Altered States Wellness and the growth of her CBD franchise. Challenges and successes in rebranding a business. Inspired by Donald Miller's StoryBrand approach. Importance of storytelling and message simplification in branding. Building personal connections and relationships for brand success. Transition from being a franchisee to a franchisor. Financial and operational aspects of running Float Therapy Studios. Upfront costs and support systems (online training, on-site visits, marketing guidance). Creating standard operating procedures and using AI tools for communication and efficiency. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. JoJo Streubing Website: https://alteredstateswellness.com Social Media Handles: JoJo Streubing Instagram: https://www.instagram.com/alteredstateswellness JoJo Streubing Linkedin: https://www.linkedin.com/in/joannstruebing/ Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo Call to Action: Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track JoJo Streubing Website: https://alteredstateswellness.com to learn more about franchise opportunities with Altered States Wellness.…
In this episode of Beauty Business Breakthroughs, We unlock the secrets of skyrocketing your beauty business revenue with insights of our guest Emanuel Rose, a sales and marketing maestro with an unexpected background in massage therapy. Learn the indispensable tactics of building and utilizing customer lists, starting with simple tools like Excel or Google Sheets, and graduate to sophisticated email and SMS campaigns that truly nurture client relationships. Emanuel also recounts his own eye-opening experience with the impact of intentional and consistent communication on his business’s bottom line. From leveraging real-time search leads and anonymous visitor identification to mastering pay-per-click ads on social media, Emanuel and Shara covers it all. Understand the importance of knowing where your audience mingles online and how to craft targeted marketing efforts. Plus, offering tiered service options and honing emotional intelligence in client interactions are explored as game-changers for your business success. This episode is a treasure trove of practical tips and real-life examples designed to elevate your beauty business to new heights! Episode Quotes: "Unlocking the secrets of skyrocketing your beauty business revenue starts with understanding your customers. Building and utilizing customer lists, even with simple tools like Excel or Google Sheets, can lay the foundation for sophisticated email and SMS campaigns." - Emanuel Rose "Intentional and consistent communication with your clients can have a profound impact on your business’s bottom line. It's all about nurturing those relationships." - Emanuel Rose "Generating and converting leads in the beauty service industry requires a multi-faceted approach. Leveraging real-time search leads and anonymous visitor identification can give you an edge." - Emanuel Rose "Mastering pay-per-click ads on social media is crucial. It's not just about knowing where your audience is online but crafting targeted marketing efforts that resonate with them." - Emanuel Rose "Offering tiered service options can cater to different client needs and budgets, enhancing customer satisfaction and loyalty." - Emanuel Rose "Honing emotional intelligence in client interactions is a game-changer. Understanding and responding to your clients' emotional cues can significantly boost your business success." - Emanuel Rose Key Topics: Importance of starting with simple tools like Excel or Google Sheets. Transitioning to more sophisticated email and SMS campaigns to nurture client relationships. Impact of regular and deliberate communication on business revenue. Personal experiences demonstrating the benefits of consistent client interaction. Strategies specific to the beauty service industry. Using real-time search leads and anonymous visitor identification. Utilizing social media for targeted marketing efforts. Understanding where the audience spends time online. Tailoring marketing campaigns to the habits and preferences of the target audience. Benefits of providing different service levels to meet various client needs and budgets. Enhancing business success through understanding and responding to clients' emotional cues. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Emanuel Rose Website: https://emanuelrose.com/ to learn more and get connected. Social Media Handles: Emanuel Rose Instagram: https://www.instagram.com/strategice/ Emanuel Rose Linkedin: https://www.linkedin.com/in/b2b-leadgeneration/ Emanuel Rose Facebook: https://www.facebook.com/StrategicEmarketing Shara Instagram: https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook: https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Emanuel Rose Website: https://emanuelrose.com/ for his books and order them. Also on amazon at amazon.com/author/emanuelrose…
In this episode of Beauty Business Breakthroughs, We unlock the secrets to boosting your beauty business's online presence with our guest Brandon Leibowitz, a SEO expert. Brandon joins Shara and takes us through his journey from juggling a full-time job to becoming a digital marketing powerhouse. Brandon shares invaluable insights on the evolution of digital marketing, diving into the essentials of social media, email marketing, and SEO. Brandon's story is not just about his professional growth but also a testament to the power of persistence and the entrepreneurial spirit. If you have ever wondered how to make SEO work then this episode is what you need. Our chat with Brandon is what you need as we get into the nitty-gritty of setting realistic SEO expectations and strategies that work, especially in competitive markets. Discover why achieving high organic rankings could take six months to a year and learn the practical steps needed to enhance your SEO game. From content optimization and link-building to mastering Google My Business, Brandon shares tips that can help establish your authority and trust with Google. Tune in for an episode packed with actionable advice like using descriptive keywords in image file names and leveraging free SEO resources, to give your beauty business the edge it needs. Don't miss this episode packed with strategies to transform your online visibility! Episode Quotes: "I started out juggling a full-time job while diving into digital marketing, but persistence and passion for the field led me to become a digital marketing powerhouse." - Brandon Leibowitz "The evolution of digital marketing has been fascinating, and it's essential to keep up with social media, email marketing, and SEO trends." - Brandon Leibowitz "Achieving high organic rankings often takes six months to a year, especially in competitive markets." - Brandon Leibowitz "It's crucial to set realistic expectations and understand that SEO is a long-term strategy." - Brandon Leibowitz "Content optimization and link-building are fundamental to enhancing your SEO game." - Brandon Leibowitz "Mastering Google My Business is key to establishing your authority and trust with Google." - Brandon Leibowitz "Use descriptive keywords in image file names to improve your visibility." - Brandon Leibowitz "My story is a testament to the power of persistence and the entrepreneurial spirit in achieving success." - Brandon Leibowitz Key Topics: Transition from juggling a full-time job to becoming a digital marketing expert; Insights into his professional growth and the evolution of digital marketing. The importance and impact of social media and effective email marketing strategies. Key SEO principles and practices. Realistic timelines for achieving high organic rankings. Content optimization techniques and strategies that work in competitive markets. Effective link-building practices and mastering Google My Business for better online authority and trust. Power of using descriptive keywords in image file names and leveraging free SEO resources to enhance online visibility. The importance of persistence in achieving success. Encouragement for entrepreneurial efforts in digital marketing. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Brandon Leibowitz Website: https://seooptimizers.com/ for all your SEO tips and help. Social Media Handles: Brandon Instagram: https://www.instagram.com/leibowitzbrandon/ Brandon Facebook: https://www.facebook.com/BrandonLeibs/ Brandon Youtube: https://www.youtube.com/c/BrandonLeibowitz Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Book Your Free SEO Website Consultation here https://seooptimizers.com/free-website-analysis/…
In this episode of Beauty Business Breakthroughs, We unlock the secrets to transforming your beauty expertise into a thriving online business with business coach, our guest Cailen Ascher, on creating lucrative online programs and passive income streams tailored for beauty professionals. Cailen joins Shara and offers invaluable insights on leveraging your skills to craft online courses that generate income without demanding more of your precious time. We also touch on the evolving landscape of education and how hands-on experience can often outweigh traditional degrees, giving you the edge you need in today’s fast-paced world. If you have ever been curious about transitioning careers seamlessly then tune into this episode where Cailen shares her personal journey from interior design to yoga instruction and finally to business coaching. In our chat with Cailen, we discuss the importance of finding your niche and building a scalable coaching business that offers both financial stability and a balanced lifestyle. Discover the power of group coaching programs and how they can help you maintain a three-day work week while still achieving a six-figure revenue stream. Plus, don't miss out on the special free gift designed to kickstart your journey towards a successful and balanced coaching business! Episode Quotes: "Transforming your beauty expertise into a thriving online business doesn't just happen overnight. It requires strategic planning and leveraging your skills to craft online courses that generate income without demanding more of your precious time." - Cailen Ascher "Passive income streams are a game-changer for beauty professionals. By setting up online programs, you can create a consistent revenue flow that allows you to focus on what you love without the constant grind."- Cailen Ascher "The landscape of education is rapidly changing. Hands-on experience often outweighs traditional degrees, giving you the edge you need in today’s fast-paced world."- Cailen Ascher "Transitioning careers can be daunting, but finding your niche is crucial. It’s about identifying what you’re passionate about and how you can serve others through that passion."- Cailen Ascher "A scalable coaching business offers both financial stability and a balanced lifestyle. The key is to create group coaching programs that allow you to maintain a three-day work week while still achieving a six-figure revenue stream."- Cailen Ascher "My journey from interior design to yoga instruction and finally to business coaching has taught me the importance of adaptability and finding what truly resonates with you."- Cailen Ascher "Group coaching programs are incredibly powerful. They enable you to help more people in less time, creating a win-win situation for both you and your clients."- Cailen Ascher "Maintaining a work-life balance is crucial for long-term success. By structuring your business in a way that supports a three-day work week, you can enjoy both professional and personal fulfillment."- Cailen Ascher Key Topics: Strategies for leveraging beauty skills to create a successful online business. Steps to design online programs that generate significant income and ways to ensure these programs do not require constant attention. Developing passive income sources specifically for beauty professionals and benefits of having a consistent revenue flow with minimal ongoing effort. The shift from traditional degrees to hands-on experience; how practical experience can provide a competitive edge in the current market. Insights on moving seamlessly between different career paths. Importance of identifying and focusing on a specific niche and how finding the right niche can lead to business success. Creating a coaching business model that is both scalable and sustainable. Structuring group coaching to support a flexible work schedule and advantages of group coaching for reaching more clients effectively. Techniques for structuring a business to allow for a three-day work week while balancing financial stability with a manageable workload and achieving a balanced lifestyle while maintaining high revenue. Details about a special offer to help listeners start their own successful and balanced coaching business. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Join Cailen Ascher’s 100K Coaching Community Facebook Group: https://www.facebook.com/groups/100kcoachcommunity Social Media Handles: Cailen Ascher Instagram: https://www.instagram.com/cailen.ascher/ Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track 3-Day Workweek Schedule + How to Make 100K a Year with ONE Zoom Call a Week bundle: https://www.cailenascher.com/3-day-workweek-schedule…
1 Navigating Entrepreneurship and Personal Life; The Power of Boundaries and Morning Routines with Kelly Leardon 38:31
In this episode of Beauty Business Breakthroughs, We unlock the secrets of transitions from corporate America to a flourishing entrepreneurial career with our guest, Kelly Leardon . Kelly joins Shara to share her compelling journey, shedding light on her early days with Mary Kay Cosmetics and the hurdles she faced in network marketing before social media was a thing. We discover how her frequent moves, courtesy of her husband's career, became stepping stones that built her expertise in working with small businesses. Kelly's venture into the coaching realm began with her Instagram page, Walk Like Warriors, which unexpectedly opened doors she never anticipated. By January 2024, she embraced her role as a coach for solopreneurs, using her rich experience as a Director of Operations to guide others. Balancing work and personal life is a challenge many face, and in our chat with Kelly, she reflects on a pivotal moment when an urgent work call tried to overshadow her daughter’s wedding preparations. We discussed how this crucial experience led her to prioritize family, ultimately driving her to self-employment during the COVID-19 pandemic. Today, Kelly’s life is enriched with moments of freedom, like impromptu coffee house visits with her daughter. We underscore the importance of setting boundaries and making healthier lifestyle choices to achieve a balanced and fulfilling life. Tune in for an episode that touches on the significance of establishing boundaries and the rejuvenating power of self-care practices like the Sabbath. We also discuss how dedicating a day to rest can dramatically reduce stress and boost creativity. Aswell as how personalized Morning routines also play a crucial role in enhancing overall well-being and productivity. Kelly shares inspiring insights and actionable strategies tailored for beauty professionals, emphasizing that success in the beauty industry is within reach. Episode Quotes: " Transitioning from corporate America to entrepreneurship wasn't easy, but it was the best decision I ever made." - Kelly Leardon "My early days with Mary Kay taught me resilience and the importance of building genuine relationships." - Kelly Leardon "Moving frequently due to my husband's career was challenging, but it also gave me invaluable experience working with diverse small businesses." - Kelly Leardon "Starting my Instagram page, Walk Like Warriors, was a game-changer—it opened doors I never anticipated." - Kelly Leardon "Balancing work and personal life is crucial. A pivotal moment for me was when an urgent work call threatened to overshadow my daughter's wedding preparations." - Kelly Leardon "Prioritizing family led me to self-employment during the COVID-19 pandemic, and it was the best decision for my well-being." - Kelly Leardon "Setting boundaries and making healthier lifestyle choices are essential for achieving a balanced and fulfilling life." - Kelly Leardon "Dedicating a day to rest, like the Sabbath, can dramatically reduce stress and boost creativity." - Kelly Leardon "Personalized morning routines are key to enhancing overall well-being and productivity." - Kelly Leardon "Success in the beauty industry is within reach with the right strategies and dedication." - Kelly Leardon Key Topics: Transitioning from corporate America to entrepreneurship. Early days and challenges with Mary Kay Cosmetics. Insights into Kelly’s beginnings in network marketing and the challenges she faced before the rise of social media. Building expertise with small businesses through frequent relocations and how relocating frequently due to her husband's career helped her gain diverse experience in working with small businesses. Launching the Instagram page Walk Like Warriors and its impact. Becoming a coach for solopreneurs by January 2024. Balancing work and personal life and the importance of setting boundaries and healthier lifestyle choices. Rejuvenating power of self-care practices like the Sabbath and the role of personalized morning routines in well-being and productivity. Kelly's actionable strategies and insights aimed at helping beauty professionals achieve success in their industry. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. For more on Kelly’s formulas, visit https://walklikewarriors.com/ Social Media Handles: Kelly Instagram - https://www.instagram.com/Walk_Like_Warriors Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Get your freebie A {free} 19-page guide called: "Hyper Efficiency: 7 Strategies to Save 12+ Hours a Week” https://walklikewarriors.com/freebies here.…
In this episode of Beauty Business Breakthroughs, We unlock the secrets on how to take control of your finances without feeling restricted with the renowned money coach , our guest, Aqura Nicholson . Aqura joins Shara to reveal her groundbreaking approach to money management tailored for women entrepreneurs in the beauty industry. We discuss how to simplify your financial strategy by separating accounts and maintaining stability, even with an inconsistent income and we discover practical tips on managing money that allow you to enjoy life's pleasures without constant stress. Find out why paying yourself first is a game-changer in our in-depth discussion on financial sustainability for business owners. Our chat with Aqura, she shares invaluable strategies on setting aside funds for personal pay, taxes, and business expenses, creating a consistent pay structure to foster both psychological and practical benefits. Plus, we dive into the critical shift needed for a strong money mindset, exploring how overcoming scarcity thinking and understanding basic business principles can transform your entrepreneurial journey. Tune in for an episode packed with actionable insights designed to elevate your financial confidence and business success. Episode Quotes: " Taking control of your finances doesn’t have to feel restrictive. It’s about finding a balance that works for you." - Aqura Nicholson "For women entrepreneurs in the beauty industry, simplifying your financial strategy can be a game-changer. Separate your accounts to maintain stability, even when your income fluctuates." - Aqura Nicholson "You can manage your money effectively and still enjoy life's pleasures without constant stress." - Aqura Nicholson "Paying yourself first is crucial for financial sustainability. It ensures you're valuing your own work and securing your future." - Aqura Nicholson "Set aside funds for personal pay, taxes, and business expenses. Creating a consistent pay structure offers both psychological and practical benefits." - Aqura Nicholson "Shifting to a strong money mindset involves overcoming scarcity thinking. Understanding basic business principles can transform your entrepreneurial journey." - Aqura Nicholson "Actionable insights and strategies can elevate your financial confidence and business success." - Aqura Nicholson "Learn how to simplify your financial strategy by separating accounts and maintaining stability, even with an inconsistent income." - Aqura Nicholson Key Topics: Tailored specifically for women entrepreneurs in the beauty industry. Methods for separating accounts & maintaining financial stability despite inconsistent income. Techniques to manage money while still enjoying life's pleasures. Strategies to reduce financial stress & importance of prioritizing personal pay. How this practice contributes to financial sustainability for business owners. Strategies for allocating money for personal pay, taxes, and business expenses. Creating a consistent pay structure for psychological and practical benefits. Overcoming scarcity thinking. Understanding basic business principles to transform the entrepreneurial journey. Practical advice and strategies aimed at enhancing financial confidence. Tips designed to boost overall business success. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. For Aqura’s Secrets to Money Coaching https://aquranicholson.com/ Social Media Handles: Aqura Instagram - https://www.instagram.com/aquranicholson Aqura Linkedin - https://www.linkedin.com/in/aquranicholson/ Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Check out Women Talk Money Podcast https://podcasts.apple.com/us/podcast/women-talk-money/id1722008231 where you can find more about how to achieve your financial goals without feeling restricted along the way.…
In this episode of Beauty Business Breakthroughs, We unlock the secrets to skyrocketing your beauty business through the power of email marketing with savvy insights of our guest, Tanya Brody, a full-stack direct response copywriter and email marketing specialist. Tanya joins Shara to discuss how engaging, story-driven communication can not only build tremendous customer loyalty but also drive substantial income. Tanya shares her journey into the email marketing realm and stresses the importance of treating marketing as genuine person-to-person interactions, a crucial mindset for beauty professionals. Shift your perspective from merely surviving to truly thriving in your beauty business by adopting a service-first approach. Our chat with Tanya, we discuss how focusing on making your clients feel confident and beautiful can naturally attract the right customers and foster stronger relationships. Additionally, we'll compare the effectiveness of email marketing to SMS marketing and share invaluable tips on growing your subscriber list from scratch, ensuring you build a robust foundation for your marketing efforts. Tune in for an episode to learn the art of authentic engagement versus intrusive sales tactics as we explore the nuances of permission-based email marketing. Tanya and Shara will guide you through the "help-help-sell" strategy, emphasizing how consistent, valuable content can transform your relationships and drive sales. From lead magnets to welcome sequences, this episode is packed with actionable insights to help you build strong, authentic connections with your audience, ensuring your beauty business not only survives but thrives. Episode Quotes: "Engaging, story-driven communication can not only build tremendous customer loyalty but also drive substantial income." - Tanya Brody "Treat marketing as genuine person-to-person interactions, a crucial mindset for beauty professionals." - Tanya Brody "Shift your perspective from merely surviving to truly thriving in your beauty business by adopting a service-first approach." - Tanya Brody "Focusing on making your clients feel confident and beautiful can naturally attract the right customers and foster stronger relationships." - Tanya Brody "The art of authentic engagement versus intrusive sales tactics lies in permission-based email marketing." - Tanya Brody "Consistent, valuable content can transform your relationships and drive sales." - Tanya Brody "The 'help-help-sell' strategy emphasizes how important it is to offer value before making a sales pitch." - Tanya Brody "Building strong, authentic connections with your audience ensures your beauty business not only survives but thrives." - Tanya Brody Key Topics: Building customer loyalty & driving substantial income. Tanya's personal experience and path into email marketing. Importance of genuine interactions in marketing for beauty professionals. Shifting from survival to thriving in the beauty business. Focusing on making clients feel confident and beautiful. Effectiveness of email marketing versus SMS marketing. Tips on building a subscriber list from scratch. Establishing a robust foundation for marketing efforts. Nuances of permission-based email marketing. Emphasis on providing consistent, valuable content before selling. Using lead magnets. Crafting welcome sequences. Building strong, authentic connections with the audience. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. For more details https://tanyabrodycopywriter.com/ Social Media Handles: Tanya Instagram - https://www.instagram.com/tbcopywriter42/ Tanya Linkedin - https://www.linkedin.com/in/tanyabrody/ Tanya Facebook - https://www.facebook.com/tanyabrodycopywriter Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Download Tanya’s list of 30 Subject Lines to Keep Your Subscribers Opening and Reading Every Email https://bit.ly/30-Subject-Lines-2…
In this episode of Beauty Business Breakthroughs, We explore how a nurse transformed into a social media marketing maven and how you can elevate your beauty business to new heights with digital marketer’s insights of our guest Attaliah Strubel. Attaliah share’s riveting journey from the hospital halls to the digital marketing sphere. She opens up about her initial reluctance to invest in herself and the pivotal role mentorship played in her rapid rise to success. She also shares expert tips on content creation, storytelling, and monetization that will help you stand out and develop your unique style. This episode is a goldmine for anyone interested in transitioning into social media marketing or entrepreneurship. If you have ever wondered how compelling brand stories are crafted in the beauty industry or how to turn your passion into a profitable venture? From the captivating world of beauty service videos to actionable steps for creating your own impactful elevator pitch, then wonder no further as we've got you covered. Shara sits down to discuss with Attaliah on how to leverage affiliate marketing, email, and SMS campaigns to boost customer engagement and generate additional income streams. Whether you're an established beauty professional or just starting out, this episode is packed with practical strategies to keep your business thriving and your clients coming back for more. Episode Quotes: "I was initially reluctant to invest in myself, but finding the right mentor was pivotal in my rapid rise to success." - Attaliah Strubel "Content creation and storytelling are essential for standing out in the digital marketing sphere. Developing your unique style is key." - Attaliah Strubel "Creating compelling brand stories in the beauty industry can turn your passion into a profitable venture." - Attaliah Strubel "Beauty service videos are captivating, and taking actionable steps to craft your own impactful elevator pitch is crucial." - Attaliah Strubel "Leveraging affiliate marketing, email, and SMS campaigns can significantly boost customer engagement and generate additional income streams." - Attaliah Strubel "Whether you're an established beauty professional or just starting out, practical strategies can keep your business thriving and your clients coming back for more." - Attaliah Strubel Key Topics: Attaliah's transition from a nurse to a social media marketing expert. Challenges and successes in shifting from healthcare to digital marketing. The pivotal role of mentorship in her rapid rise to success & the power of investing in yourself. Expert tips on creating engaging content & the importance of storytelling in developing a unique style and standing out in the digital space. Techniques for monetizing social media presence & turning passion into a profitable venture. Strategies for creating compelling brand stories in the beauty industry & the impact of storytelling in attracting and retaining clients. Creating captivating beauty service videos. Actionable steps for crafting impactful elevator pitches. Using email and SMS campaigns to enhance customer engagement and generate additional revenue streams and leveraging affiliate marketing to boost income. Strategies tailored for both established beauty professionals and those just starting out. Keeping a beauty business thriving and maintaining client loyalty. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. For more about Attaliah’s work , visit https://attaliahstrubel.com/ Social Media Handles: Attaliah Instagram: https://www.instagram.com/attaliahstrubel Attaliah Facebook - https://www.facebook.com/attaliahstrubel Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Call to Action: Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Welcome to Attaliah’s resource page http://www.attaliahstrubel.com/resources where there are some freebies over there.…
1 Building a Self-Sustaining Beauty Business: Strategies for Growth and Efficiency with Joe Rockey 32:33
In this episode of Beauty Business Breakthroughs, We explore the keys to creating a self-sustaining beauty enterprise with the savvy insights of our guest Joe Rockey from Elite Business Conversations. Joe sheds light on the risks that service-based businesses face when the owner is the primary asset and shares actionable strategies to ensure your business continues to flourish, even in your absence. You’ll also discover a powerful drill Joe has created to help you break through any barriers and elevate your business to new heights. Joe joins Shara to discuss how too many entrepreneurs fall into the trap of thinking they must do everything themselves, leading to burnout and stunted growth. Shara and Joe dissect this mindset and discuss how delegating tasks to specialists can not only ease your burden but also drive your business forward. Through a poignant story of an entrepreneur who neglected his personal life for the sake of work, we emphasize the crucial balance between professional and personal areas to learn the significance of setting up robust systems and support networks to allow you to step back and focus on strategic growth. If you ever wondered what it takes to build a beauty business that thrives without you at the helm? or struggling to juggle marketing, sales, and product fulfillment? offers practical advice to help you identify your business blind spots and delegate effectively. From attracting high-paying clients to incentivizing your staff for better performance, Joe shares invaluable tips tailored for salon owners. Plus, an actionable visualization exercise will guide you in leveraging your core strengths for greater personal and professional satisfaction. Tune in to transform your business into an efficient, growth-oriented machine, and achieve the freedom you’ve always desired. Episode Quotes: "One of the biggest risks for service-based businesses is relying too heavily on the owner as the primary asset. To create a self-sustaining enterprise, it's crucial to build systems and processes that can operate independently of any single individual." - Joe Rockey "Delegating tasks to specialists not only eases your burden but also drives your business forward. You can't do everything yourself and expect to grow." - Joe Rockey "Many entrepreneurs fall into the trap of neglecting their personal lives for the sake of their business. It's vital to find a balance between professional and personal to maintain long-term success and well-being."- Joe Rockey "Setting up robust systems and support networks allows you to step back and focus on strategic growth. It's about working on your business, not just in it."- Joe Rockey "Struggling with marketing, sales, and product fulfillment is common, but identifying your business blind spots and delegating effectively can transform your operations. It's about leveraging your core strengths."- Joe Rockey "Attracting high-paying clients and incentivizing your staff for better performance are key strategies for salon owners looking to elevate their businesses. Focus on what makes your business unique and capitalize on that."- Joe Rockey Key Topics: Strategies to ensure the business can flourish without the owner's constant involvement & not relying too heavily on the owner as the primary asset. Building systems and processes that can operate independently of the owner, ensuring continuity and growth even in the owner's absence. The pitfalls of trying to do everything yourself and a story of an entrepreneur who neglected their personal life for work. Benefits of delegating tasks to specialists to drive business growth and ease the owner's burden. Emphasizing the balance between professional and personal life for long-term success. Importance of robust systems and support networks. Practical advice on marketing, sales, and product fulfillment. Strategies to effectively delegate and address business blind spots. Tips for attracting high-paying clients. Incentivizing staff for better performance, specifically tailored for salon owners. An actionable visualization exercise to leverage core strengths. Achieving greater personal and professional satisfaction through strategic exercises. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. To learn more about Joe or connect with him, visit https://elitebusinessconversations.com/ for that. Social Media Handles: Joe Instagram: https://www.facebook.com/joe.rockey.50 Joe Linkedin - https://www.linkedin.com/in/joerockey/ Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Call to Action: Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Go to https://elitebusinessconversations.com/ for a one on one conversation with Joe.…
1 Mastering Monetization in Beauty: Collaborations, Email Marketing, and Creating Profitable Funnels with Tina Lopez 30:53
In this episode of Beauty Business Breakthroughs, we unlock the secrets of transforming your passion for beauty into a thriving powerhouse with Tina Lopez, the dynamo who leaped from online business coaching to dominating the content creation space. Together, Shara and Tina tackle the ins and outs of scaling your beauty business, diving into the world of affiliate marketing, email marketing, and no-code solutions. Get ready to learn the power of collaboration, as Tina and Shara discuss how strategic partnerships through freebie swaps and bundles can exponentially grow your reach without a single dollar spent on ads. Embark on a journey through the lucrative realms of email marketing and sophisticated funnels that can amplify your income. We share how a well-curated email list can become your business's backbone, outshining the fleeting nature of social media followers. Tina opens up about her personal triumphs with email and SMS marketing synergy and gives you the roadmap to create your own monetized funnels. From leveraging direct affiliate relationships for heftier commissions to tailoring affiliate opportunities to your unique niche, this episode is your all-access pass to generating diverse income streams and securing your financial future in the beauty industry. Episode Quotes: "Collaborations, particularly through freebie swaps and bundles, are a cost-effective method to scale online traffic without relying on paid advertisements. Leveraging community over competition can lead to exponential audience growth." - Tina Lopez "A well-curated email list serves as a stable and direct line of communication with potential clients. Email marketing should be nurtured and prioritized over transient social media followers, as it provides a more secure and controlled means of connecting with an audience." - Tina Lopez "Creating monetized funnels involves designing a strategy where content attracts readers, who are then encouraged to join an email list, leading to referrals and product sales. This model emphasizes the importance of diversifying income streams and optimizing each step of the customer journey for revenue generation." - Tina Lopez "Establishing direct affiliate relationships for better commission rates and tailoring affiliate opportunities to specific niches can generate diverse income streams and secure a financial future in the beauty industry." - Tina Lopez "By focusing on sophisticated email marketing campaigns, nurturing customer relationships, and constructing profitable funnels, beauty entrepreneurs can increase their income and solidify their market presence." - Tina Lopez Key Topics: Importance of mastering monetization strategies to transform a passion for beauty into a profitable business. Utilizing freebie swaps and bundles as cost-effective methods to scale online traffic. Leveraging strategic partnerships to provide value and achieve audience growth. The significance of a well-curated email list as a stable communication channel. Prioritizing email marketing over social media for a more secure connection with the audience. Combining email and SMS marketing to boost overall business income. Optimizing the customer journey for revenue generation. Constructing profitable funnels to increase income and solidify market presence. Highlighting the effectiveness of leveraging community for growth. Practical steps and actionable strategies to implement the discussed concepts. Resources: Tina Lopez's Website https://tinalopezcoaching.thrivecart.com/audience-profits/ for all details. Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Social Media Handles: Tina's Instagram - https://www.instagram.com/tinalopezcoaching/ Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Tap into Tina's Freebie here https://tinalopezcoaching.thrivecart.com/audience-profits/ Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track…
In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses how your social media engagement is lagging behind your expectations. Discover the game-changing techniques that beauty professionals can use to skyrocket their online presence. Join Shara in this episode of Beauty Business Breakthroughs as she shares essential strategies that go beyond mere promotions. Learn how to consistently produce high-quality content, even on a budget, using smart tips like focusing on good lighting and clear visuals. Shara also reveals how opening the doors to your workspace through behind-the-scenes glimpses can build trust and create a stronger connection with your potential clients. Plus, find out why staying actively involved in your social media interactions can make a world of difference before you even think about outsourcing. But that’s not all! Shara dive’s into the heart of building genuine client relationships through authentic engagement. She also discusses her go-to technique for interacting with new followers in a genuine way that encourages them to come to you, rather than feeling spammed. Discover how showing real interest in their content can foster a comfortable communication space and help maintain relationships beyond direct services. Shara also highlights the importance of personalized consultations to ensure that you and your clients are the perfect match, enhancing long-term connections and client satisfaction. Tune into this episode for actionable insights that will take your beauty business to the next level! Episode Quotes: "Discover the game-changing techniques that beauty professionals can use to skyrocket their online presence and how staying actively involved in your social media interactions can make a world of difference before you even think about outsourcing." - Shara Gabaldon "Learn how to consistently produce high-quality content, even on a budget, using smart tips like focusing on good lighting and clear visuals as well as opening the doors to your workspace through behind-the-scenes glimpses can build trust and create a stronger connection with your potential clients." - Shara Gabaldon "Interacting with new followers in a genuine way encourages them to come to you, rather than feeling spammed and showing real interest in their content can foster a comfortable communication space and help maintain relationships beyond direct services." - Shara Gabaldon "Personalized consultations ensure that you and your clients are the perfect match, enhancing long-term connections and client satisfaction." - Shara Gabaldon Key Topics: Strategies to enhance online presence for beauty professionals. Tips for achieving good lighting and clear visuals. The importance of showing the workspace to potential clients. The impact of staying engaged on social media before considering outsourcing. Techniques for genuine interactions that attract followers without spamming them and showing real interest in followers' content to maintain relationships beyond direct services. Ensuring a perfect match between service providers and clients to enhance long-term connections and satisfaction. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Social Media Handles: Instagram - https://www.instagram.com/luxebeautyandbodyco/ Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track…
In this episode of Beauty Business Breakthroughs, We embark on a transformative journey through the landscape of beauty entrepreneurship with Shara, as she sits down with the remarkable Jeanette from Vancouver, Washington. Her story is one of an evolution—from the discipline of gymnastics to the innovation of her own skincare line, Jeanette encapsulates the essence of a health and wellness advocate. This chat uncovers the hidden truths behind beauty product ingredients and how they can either nourish or damage our skin, the body's largest organ. As retail shifts beneath our feet towards e-commerce, Jeanette's enlightening experiences guide us through the paradigm of smart consumerism where quality takes precedence without breaking the bank. As the conversation unfolds, we paint a vivid picture of personal branding's prowess in Today's digital world, likening social media presence to welcoming customers into a digital storefront. Shara share’s wisdom from her own multi-level marketing journey, illustrating the lucrative shift from a sales-centric focus to one led by service and a servant’s heart. We dive into the synergy of internal and external health, particularly spotlighting the challenges and triumphs for women over 45 who are navigating the interplay of beauty and hormonal changes. Tune into this episode as it is more than just a chat; it's an invitation to redefine your notion of beauty and success, all while gathering the strategies to turn your beauty business aspirations into a breathtaking reality. Episode Quotes: "Our skin reflects what we put into it. The difference between nutrient-dense skincare products and those filled with harmful chemicals is both eye-opening and informative." - Jeannette Lowry "Quality should not come at the expense of affordability. As the beauty industry sees an influx of savvy consumers, it’s crucial to understand product ingredients and their long-term effects on skin health." - Jeannette Lowry "This demographic often contends with the interplay between beauty and hormonal changes, affecting both skin health and self-perception. Internal health is essential for external beauty, and mental and physical self-care are critical to maintaining a successful personal and professional life." - Jeannette Lowry "Your online presence can make or break customer relationships. Effectively communicating who you are, what you offer, and whom you serve helps establish a strong brand identity that resonates with your target audience." - Jeannette Lowry "The shift from a sales-centric approach to one that is service-oriented can lead to a more organic and sustainable business model. Creating value and serving the community fosters loyalty and trust among clients." - Jeannette Lowry Key Topics: Critical role that skincare plays in overall well-being. Importance of using nutrient-dense skincare products. Differences between beneficial ingredients and harmful chemicals in skincare products. The shift towards online shopping in the retail landscape. Lessons on smart consumerism where quality should not come at the expense of affordability. Importance of understanding product ingredients and their long-term effects on skin health. The significance of creating a strong online presence and personal brand identity. Effective communication of who you are, what you offer, and whom you serve to resonate with the target audience. The shift from a sales-centric approach to a service-oriented model. Focusing on creating value and serving the community to foster loyalty and trust among clients. Addressing the interplay between beauty and hormonal changes in women over 45. Emphasizing the importance of internal health for external beauty. Highlighting the need for mental and physical self-care to maintain a successful personal and professional life. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Jeannette Lowry website https://jeanettelowry.com/ for more information. Social Media Handles: Jeanette Facebook - https://www.facebook.com/jeanettebaacklowry Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track Mindset/Goals, Health/Intermittent Fasting, How to make Money, if that interest you, click link https://www.jeanettelowry.com and dive in.…
1 Six-Figure Success: Achieving $100K in Your Beauty Business Within a Year with Shara Gabaldon 19:21
In this episode of Beauty Business Breakthroughs, host Shara Gabaldon shares the blueprint for hitting six-figure success in your beauty business within just one year. Shara promises to transform your financial goals into reality with a step-by-step strategy that breaks down the seemingly daunting $100,000 target into achievable daily milestones. By working six days a week and seeing just two clients per day, each at $173, you'll see how reachable this goal truly is. Get ready to unlock the secrets of maximizing your income, even with a part-time beauty gig. In this episode, Shara will discuss how to set up your studio for double bookings and offer a range of services like body sculpting and teeth whitening. She shares her personal journey of balancing a full-time job with her thriving beauty business, which led her to hire an assistant due to overwhelming demand. This episode is packed with insights into the resilience and dedication required to thrive in the beauty industry, demonstrating that a well-structured business model can lead you to significant financial success, even in challenging times. Episode Quotes: "I promise to transform your financial goals into reality with a step-by-step strategy that breaks down the seemingly daunting $100,000 target into achievable daily milestones." - Shara Gabaldon "By working six days a week and seeing just two clients per day, each at $173, you'll see how reachable this goal truly is." - Shara Gabaldon "Get ready to unlock the secrets of maximizing your income, even with a part-time beauty gig." - Shara Gabaldon "This episode is packed with insights into the resilience and dedication required to thrive in the beauty industry, demonstrating that a well-structured business model can lead you to significant financial success, even in challenging times." - Shara Gabaldon Key Topics: Breaking down the $100,000 target into achievable daily milestones. Strategy for working six days a week, seeing two clients per day at $173 each. Secrets of income maximization. Setting up a studio to accommodate double bookings. Offering a range of services such as body sculpting and teeth whitening. Shara’s experience of balancing a full-time job with a thriving beauty business. Hiring an assistant due to overwhelming demand. Insights into the resilience and dedication required to succeed. Demonstrating the benefits of a well-structured business model, even in challenging times. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Social Media Handles: Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track…
In this episode of Beauty Business Breakthroughs, We unlock the secrets of effective public relations with the savvy insights of our guest Melinda Jackson, a master of PR in the beauty industry. Transitioning from the bustling entertainment scene of Los Angeles to starting her own firm in Raleigh, Melinda joins Shara to reveal the nuances of fostering genuine connections through organic marketing. As we dive into her expertise, you'll be equipped with the knowledge of how to be the compelling face of your brand, nurturing trust, and rapport with your audience. This conversation is a must-listen for any beauty entrepreneur aiming to captivate their market without spending a fortune on paid promotions. If you have ever wondered how to make your mark in the local beauty scene using the magic of PR then this episode is what you need. Our chat with Melinda is a goldmine of strategies for leveraging media opportunities, especially those that are ripe for the taking in your own backyard. We dissect the art of pitching your unique expertise to news outlets, using seasonal trends as your launchpad, and the importance of tenacity in your PR endeavors. Tune in for an episode packed with actionable advice that will elevate your beauty business, turning local stories into national conversations, and transforming the patience of awaiting media responses into triumphant media coverage. Episode Quotes: "Organic marketing is about building authentic connections with consumers. It's more than just promotions; it's about creating relationships." — Melinda Jackson "Personal branding for service providers is crucial. Your story and how you relate to your audience can set you apart in the beauty industry." — Melinda Jackson "Focusing on the relatability of your brand through storytelling can build trust and rapport with your audience. People connect with stories, not just products." — Melinda Jackson "Aligning your expertise with seasonal changes or events and offering valuable content to local news outlets can emphasize your relevance and attract local customers." — Melinda Jackson "Reaching out to local newspapers with seasonally relevant tips or offering your expertise on local lifestyle shows can establish you as a thought leader in your field." — Melinda Jackson "Persistence is key in PR. Don't be discouraged by a lack of immediate responses. Follow up and brainstorm new ideas with media outlets. Rejection is part of the process, but tenacity can lead to eventual coverage." — Melinda Jackson "I'm always open to consulting calls or offering advice on PR, regardless of your budget. Helping beauty entrepreneurs grow and succeed through strategic PR is my passion." — Melinda Jackson Key Topics: Importance of public relations for standing out in a competitive industry. Building authentic connections through organic marketing. The significance of personal branding for service providers. Offering personalized services to foster deeper connections with audiences. Using storytelling to create genuine relationships and build trust with the audience. The effectiveness of being the face of the brand in connecting with consumers. Reaching out to local newspapers and lifestyle shows with relevant expertise. Overcoming rejection and the importance of persistence. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Melinda Jackson website https://www.melindajacksonpr.com/ for all your PR tips and needs. Social Media Handles: Melinda Jackson Instagram: https://www.instagram.com/melindajacksonpr/ Shara Instagram - https://www.instagram.com/luxebeautyandbodyco/ Shara Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track For Melinda Jackson’s services and/or consultation call, visit https://www.melindajacksonpr.com/…
1 From Government Employee to Beauty Entrepreneur: Strategies for Balancing a Full-Time Job and a Side Business with Shara Gabaldon 30:40
In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses how you can successfully juggle a full-time job while building a flourishing beauty business on the side. Shara shares her personal journey from a federal government employee to a full-time beauty entrepreneur. You’ll discover practical strategies on maximizing your time, multitasking efficiently, and making the necessary sacrifices to grow your side business without burning out. This episode is packed with actionable insights on generating consistent income, maintaining a solid savings cushion, and cultivating the resilience needed to thrive in self-employment. Learn how to set up a client space that works for you and creative ways to attract clients without poaching them from your current salon job. Plus, get an exclusive sneak peek into Shara’s Get Fully Booked Accelerator program, designed to catapult beauty professionals to new heights of success. Tune in and elevate your beauty business game! Episode Quotes: "Prioritizing tasks and learning to say no to distractions can free up valuable hours that can be directed towards business growth." - Shara Gabaldon "Prioritizing tasks and learning to say no to distractions can free up valuable hours that can be directed towards business growth. And maximizing time is not just about working hard; it's about working smart" - Shara Gabaldon Key Topics: Challenges of managing a full-time job while pursuing a passion. Importance of effective time management and strategies. Necessity of having a solid savings cushion Importance of ethical marketing strategies to build and retain clientele. Creating a welcoming and professional environment for clients. Emphasizing the right mindset and approach to transition from a stable job to full-time entrepreneurship. Resources: Visit https://luxebeautyandbodyco.com/products/scale-to-six-figures-academy for The Fully Booked Accelerator program. Social Media Handles: Instagram - https://www.instagram.com/luxebeautyandbodyco/ Facebook - https://www.facebook.com/LuxeBeautyNBodyCo Join our Get Fully Booked Accelerator Program to achieve extraordinary success in your beauty business. Send us a direct message on Instagram with the word "success" for more details. For Tour https://luxe-beauty-and-body-academy.thinkific.com/courses/fast-track…
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