Radio Jingles: Where Did They Come From and Why Do They Work?

Beatseeker

Вміст надано Matt McButter and Mike Weider, Matt McButter, and Mike Weider. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією Matt McButter and Mike Weider, Matt McButter, and Mike Weider або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.

2+ y ago 30:26

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We can all remember a radio or TV jingle that's stuck in our heads. The first music jingle aired almost 100 years ago and since then advertisers have learned that music is critical to making a great ad. Who were the original mad men that discovered this innovation - and how has music in advertising evolved over the years?

To walk us through this interesting history, we’re joined by Dr. Timothy D. Taylor, a professor in UCLA’s Department of Music and an authority on music and advertising. Tim is an interdisciplinary social scientist studying capitalism, globalization, and consumer culture as they relate to music. He is the author of numerous books, including The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture. He joins us from Los Angeles.

Learn about his work and buy his books at: timothydtaylor.com/

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