Robert Hanna: Unlocking Legal Success Through Podcasting, Recruiting, and Community Building

BE THAT LAWYER

In this episode, Steve Fretzin and Robert Hanna discuss:

• Podcasting as a business development tool
• Building and engaging a legal community
• Strategies for growing a personal or firm brand
• Leveraging LinkedIn and legal technology for career advancement

Key Takeaways:

• Launching a podcast differentiates a business, builds client relationships, and establishes a brand by offering valuable content over direct sales approaches.
• Consistent content creation and social media engagement, especially on LinkedIn, enhances professional visibility and opens doors to opportunities and collaborations.
• Mistakes in podcasting, like generic episode titles or ineffective video strategies, limit growth potential, highlighting the need for strategic digital marketing efforts.
• Focusing on long-term benefits of building a community or brand is essential, as the cost of inaction (missing key opportunities) outweighs immediate return on investment.

"We were the first legal recruitment firm in the world to launch a podcast, and that was a great way to build thought leadership, produce content, and utilize social where certain people were behind." — Robert Hanna

Read Steve's past episodes as Blogcasts—visit now: https://www.fretzin.com/blog/

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Episode References:

Legal Operations in the Age of AI and Data (edited by Olga Mack, Humira Noorestani, and Memme Onwudiwe): https://www.amazon.com/Legal-Operations-Age-AI-Data/dp/1837230099/

About Robert Hanna: Robert Hanna is the Founder & Managing Director of KC Partners, a UK-based global leader in legal talent solutions and content creation. He helps legal professionals secure roles across the UK, Europe, the Middle East, Far East, and the US, and has been featured in leading publications like The Lawyer and Law.com. Rob is a LinkedIn Top Voice, host of the Legally Speaking Podcast, and co-founder of the Great Big Legal Offsite. He advises legal tech startups, mentors, and advocates for mental health, diversity, and inclusion, drawing inspiration from his grandfather's legacy in law.

Connect with Robert Hanna:

Website: https://legallyspeakingpodcast.com/

Legally Speaking Podcast: https://podcasts.apple.com/us/podcast/legally-speaking-podcast/id1485892170

LinkedIn: https://www.linkedin.com/in/roberthanna/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [e-mail]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

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