From Downloads to Engagement: Navigating Podcast Metrics

Be a Better Podcaster with Jamie and Jaayne

Understanding podcast metrics is crucial for both creators and listeners, as it provides insight into how content is consumed and appreciated. In this episode, we break down key metrics like downloads, listens, and followers, clarifying what these numbers truly mean for podcast success.

Takeaways:

• Understanding podcast metrics is crucial for podcasters to gauge their success accurately.
• Not all downloads equate to actual listens; engagement is a more reliable metric.
• The Interactive Advertising Bureau (IAB) provides standards for measuring podcast downloads effectively.
• Apple Podcasts defines an engaged listener as someone who listens for at least 20 minutes.
• Followers are essential as they represent a podcast's loyal community and engagement level.
• High listener engagement suggests quality content, making it appealing to new potential listeners.

Companies mentioned in this episode:

• IAB
• Spotify
• Apple Podcasts

Products Used for Be a Better Podcaster

Note: these may contain affiliate links, so I get a small percentage of any product you buy when using my link.

Equipment:

• Google NotebookLM
• Hindenburg Pro
• Auphonic

Recommended resources:

• Captivate.fm
• Substack
• Boomcaster remote interviewing

Be a Better Podcaster is a tips and growth podcast brought to you by Jamie and Jaayne. These are AI hosts - their voices are auto-generated, reading content created by Danny Brown, host of One Minute Podcast Tips and 5 Random Questions.

If you enjoy the show, we'd love for you to leave a rating or review on your favourite podcast app!

Please let your friends know they can listen for free on Spotify, Apple Podcasts, as well as their preferred podcast app, or online at Be a Better Podcaster.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy