Episode 63 - The Value of sales and sales training with Tom Mallens

Battling with Business

Whilst Chris was away on a business trip, Gareth sits down with Tom Mallens, a seasoned Sales Training Director at Sandler, a global Sales and management training company, to delve into the intricacies of sales, training, and organisational success. The conversation begins with an exploration of the fundamental role that sales play within any organisation, emphasising its critical function in revenue generation and business growth.

Tom shares insights gleaned from years of experience in sales training, highlighting the immense value that well-executed training programs can bring to sales teams and the broader organisation. He emphasises the importance of continuous learning and development in honing sales skills and adapting to an ever-evolving marketplace. A key theme of the discussion revolves around measuring success in sales training initiatives and broader business. Tom and Gareth explore various metrics and KPIs that can effectively gauge the impact of training efforts, stressing the need for a holistic approach that goes beyond mere sales numbers to encompass factors like customer satisfaction and long-term relationship building.

Beyond sales-specific topics, Tom and Gareth touch upon the broader organisational dynamics, emphasising the need to break down silos and foster collaboration across departments. They discuss how a culture of openness and cross-functional communication can lead to greater efficiency, innovation, and ultimately, business success.

Throughout the podcast, Tom shares practical tips and strategies not only relevant to sales professionals but applicable to individuals in all functions within organisations. Whether it's the importance of active listening, effective communication, or the art of negotiation, the insights offered in this episode resonate across diverse roles and industries.

Listeners will come away with a wealth of actionable advice and inspiration to elevate their performance and contribute to their organization's growth and success, regardless of their specific role or function.