Creating superfans with author and sought-after consultant, Brittany Hodak

Batting 1,000 with Dale Vermillion

In this episode of Batting 1,000, Dale Vermillion is joined by Brittany Hodak, an award-winning entrepreneur, customer experience speaker, and author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates.

Brittany shares her journey from founding and scaling an entertainment startup to becoming a leading voice in customer experience. She discusses the key principles from her book, offering valuable insights on how to turn customers into superfans. The conversation covers strategies for creating memorable customer experiences, building authentic connections, and leveraging the power of storytelling in business.

Subscribe to Batting 1,000

Apple Podcasts → bit.ly/3GTqzDb

Spotify → bit.ly/3AZ7P1b

Amazon Music → bit.ly/3u9xssu

Google Podcasts → bit.ly/3VjQxEl

In This Episode

Creating Superfans

Brittany introduces the concept of superfans and why they are vital for business success, emphasizing the need to go beyond customer satisfaction to create loyal advocates.

The power of storytelling (starts at 8:12)

Brittany discusses the importance of storytelling in building strong customer relationships and shares techniques for effectively incorporating storytelling into business practices.

Authenticity in customer experience (starts at 15:34)

The conversation explores how authenticity can transform customer interactions and lead to lasting loyalty, with Brittany providing practical tips for businesses to implement.

Lessons from big brands (starts at 22:46)

Brittany shares insights and lessons learned from working with some of the world's biggest brands, including Walmart, Disney, and entertainers like Katy Perry and Dolly Parton.

Scaling customer experience (starts at 30:58)

Strategies for scaling customer experience initiatives in growing businesses, ensuring that the personal touch isn't lost as the company expands.

Soundbites

"If you want customers for life, you need to create superfans." — Brittany Hodak

"Authenticity unlocks the door to transformational customer experiences." — Brittany Hodak

"Storytelling is the bridge that connects your brand to your customers’ hearts." — Brittany Hodak

About Brittany Hodak

Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations.

She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com.

Forbes said of her debut book, Creating SUPER Fans, “If you have customers, you need this book. Period.”

Connect with Brittany

Buy Brittany's book → amazon.com/dp/1774580780...

Hire Brittany to speak → brittanyhodak.com/speaking/

Listen to Brittany's podcast → brittanyhodak.com/podcast/

Read the superfans blog → brittanyhodak.com/blog/

About Dale Vermillion

Dale Vermillion, a renowned sales strategist and industry icon, has trained over 1,000,000 lending professionals and worked with over 600 organizations. He’s a 3x HousingWire Vanguard, a member of the 2022 Global Mortgage 100, and 2021 Mortgage Professional America Housing Industry Icon. Dale is the author of Navigating the Mortgage Maze and the founder of Mortgage Professionals Providing Hope.

Connect with Dale

LinkedIn → linkedin.com/in/dalevermillion

Facebook → facebook.com/dalevermillionofficial

X → twitter.com/dalevermillion

Website → dalevermillion.com

Email → [e-mail]

Find this conversation valuable?

Consider leaving a 5-star review on Apple Podcasts or Spotify. Every review helps us reach more professionals like you.

About Batting 1,000

Batting 1,000 with Dale Vermillion is a production of Mortgage Champions, a VCI company. The show is produced and edited by Jake Vermillion. Music is by Envato Elements. Copyright 2024 © Vermillion Consulting, Inc., All Rights Reserved.