Breaking Barriers: Communication Strategies for Women Entrepreneurs with Ksenia Zaykova

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In this episode of Badass Women in Business, Aggie and Cristy sit down with Ksenia Zaykova, Founder of Node Communications and Chief Communications Officer at AngelsDeck Global Ventures. Ksenia shares her journey in helping women entrepreneurs navigate communication challenges and the biases they face in male-dominated spaces. She offers actionable advice on refining communication skills, building relationships with investors, and staying authentic while pitching and leading.

Key Points:

1. Who Is Ksenia Zaykova?

• Founder of Node Communications and CCO at AngelsDeck Global Ventures.
• Partner at NVC Global Consulting, advising startups on communication strategies and pitching.
• 12+ years of experience helping female-led businesses achieve seven-figure success.

2. The Gender Lens in Communication:

• Women face stereotypes in how they communicate, often labeled “too soft” or “too assertive.”
• Ksenia shares tips for balancing strength and authenticity in verbal and nonverbal communication.
• Practical tools to navigate these biases and focus on building trust.

3. Mastering the Pitch:

• Research is key—know your audience and tailor your message to their values and focus.
• Replace “fake it till you make it” with “rehearse until you own it.”
• Use calm confidence and body language to make an impact.

4. Building Relationships in Business:

• Success is built on trust, not transactions.
• Ksenia emphasizes the importance of genuine storytelling to create meaningful connections with investors and clients.

5. Ksenia’s Journey:

• From corporate PR to building her own firm, Ksenia’s story is one of resilience and adaptation.
• Her biggest lesson: balancing strong opinions with client collaboration for better results.

Takeaway:

Whether you’re pitching investors or leading a team, being prepared, authentic, and focused on building real connections makes all the difference.
Connect with Ksenia:

• Website: Node Communications
• LinkedIn: Ksenia Zaykova
• Instagram: @heyimksenia

Discover more about Ksenia’s work in communication strategies, venture capital, and empowering women entrepreneurs.
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