166: Educating TOFU Buyers in the B2B Landscape

B2B Revenue Acceleration

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1y ago 31:49

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Are you navigating the ever-evolving world of B2B sales and marketing, wondering how to captivate your TOFU (Top of Funnel) audience effectively? Or perhaps you’re curious about the shifts in B2B buyer education over the past few years?

This episode of the B2B Revenue Acceleration podcast covers all of this and more.

Catarina Hoch (VP Global Marketing of Operatix) sits down with Andy Binkley (Co-founder of Tourial)to delve into the evolving landscape of B2B buyer education, with a particular focus on the crucial TOFU (Top of Funnel) stage.

Discover how the dynamics of B2B buyer education have shifted over the past few years and the key drivers fueling this transformation. Andy shares invaluable advice for businesses aiming to enhance their strategies and close the gap at the top of the funnel, offering his best practices to ensure success.

Catarina and Andy explore the latest trends and innovations in B2B buyer education designed to bridge the knowledge gap for TOFU buyers. They cover everything from metrics and KPIs to measuring success to preparing for the future, offering a complete overview of the topic.

A big thank you to Andy Binkley for sharing his expertise on B2B buyer education and TOFU.

Tune in now and stay ahead in the ever-evolving world of B2B sales and marketing!

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#Business #Sales Development #Aoife Daly #MBA