How to Put Your Product at the Center of Your Revenue Organization

B2B Nation

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2y ago 24:51

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An increasing number of B2B revenue organizations are aligned around their product and customer lifecycle. Marketing generates awareness, sales closes deals with customers, and customer success is tasked with increasing renewals and lowering attrition.

But just because the teams are organized in such a manner doesn’t mean the motions are carried out correctly.

In this episode of the B2B Nation podcast, we’re talking to Greg Bond, who leads enterprise sales and channel partnerships at email marketing vendor Constant Contact.

Throughout his career in B2B, Greg has held almost every imaginable title in the revenue organization, including sales and customer success roles. Our conversation touches on the lessons he’s learned across his journey, the challenge of marketing to marketers, goals for 2023, and more.

Episode Guide

2:03: What are the biggest lessons Greg has learned from a career in revenue organizations?

8:51: What are the challenges of selling into marketing and revenue roles?

15:00: What are Greg’s goals for 2023?

16:54: What will we be talking about in 12 months, at the start of 2024?

20:33: What is Greg’s favorite tool?

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#Business #B2B Nation #Marketing