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Player FM - додаток Podcast
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How Customer Advocacy is Evolving in B2B Marketing
Manage episode 324047538 series 1066855
Вміст надано B2B Nation. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією B2B Nation або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager at Airship, about how customer marketing is evolving from formulaic PDF case studies to a customer advocacy strategy that creates fans and eventually a community around your product.
197 епізодів
Поширити
Manage episode 324047538 series 1066855
Вміст надано B2B Nation. Весь вміст подкастів, включаючи епізоди, графіку та описи подкастів, завантажується та надається безпосередньо компанією B2B Nation або його партнером по платформі подкастів. Якщо ви вважаєте, що хтось використовує ваш захищений авторським правом твір без вашого дозволу, ви можете виконати процедуру, описану тут https://uk.player.fm/legal.
In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager at Airship, about how customer marketing is evolving from formulaic PDF case studies to a customer advocacy strategy that creates fans and eventually a community around your product.
197 епізодів
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Player FM - додаток Podcast
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