#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai

B2B Marketing with Dave Gerhardt

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This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Foundation & Distribution.ai , hosted a session on creating and distributing B2B content that drives real results.

Ross covers:

Why "create once, distribute forever" should be your mantra for content marketing.
How to blend educational, engaging, entertaining, and empowering content to captivate your audience.
Tactical approaches to dominate distribution channels like LinkedIn, Reddit, and niche communities.

Timestamps

(00:00) - - Intro to Ross
(03:11) - - Content Creation Mistakes
(06:05) - - Thinking Like a Modern Media Company: Distribution Strategy
(09:38) - - Crafting and Distributing Engaging, Impactful Content
(14:35) - - How to Continuously Engage Your audience
(17:26) - - Optimizing Strategy through Reddit and Niche Communities
(24:23) - - Tactical Content Distribution Tips
(30:10) - - Embracing AI and Automation
(33:54) - - Framework: Research, Create, Distribute, Optimize
(35:31) - - Creative Strategies for Engaging Your Online Audience
(36:59) - - Write Casually: Communicate Like a Friend
(41:46) - - The Power of Reusing Stories in Content Creation

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***

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