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#195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing
Manage episode 451265319 series 3290771
In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space.
Dave and Andrew also cover:
- The importance of first principles in B2B marketing
- How to structure and scale a marketing team
- How to differentiate in a crowded market
Timestamps
- (00:00) - - Intro to Andrew
- (07:50) - - From Startup Founder and CMO to Head of Marketing
- (13:25) - - Starting Out at Paddle
- (16:11) - - First Principles for Building Out Marketing
- (18:49) - - Positioning and Messaging in a Crowded Market
- (20:04) - - Leading a 30-Person Marketing Team at Paddle
- (25:48) - - The Key to Being an Effective Leader
- (28:17) - - Distributing and Prioritizing Tasks on the Marketing Team
- (33:44) - - Marketing Strategy at Paddle
- (35:25) - - What is Your Marketing Team NOT Doing That is Considered a Best Practice for Every Other Company?
- (38:57) - - AI in B2B Marketing
- (41:50) - - Closing Remarks
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.
They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.
So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
231 епізодів
Manage episode 451265319 series 3290771
In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses globally. Prior to Paddle, he was VP of Corporate Marketing at Optimizely, following the acquisition of his startup. Dave and Andrew talk about the marketing strategy at Paddle, managing a team of 30 marketers, the fundamentals of effective B2B marketing, and their mission of being the most helpful brand in their space.
Dave and Andrew also cover:
- The importance of first principles in B2B marketing
- How to structure and scale a marketing team
- How to differentiate in a crowded market
Timestamps
- (00:00) - - Intro to Andrew
- (07:50) - - From Startup Founder and CMO to Head of Marketing
- (13:25) - - Starting Out at Paddle
- (16:11) - - First Principles for Building Out Marketing
- (18:49) - - Positioning and Messaging in a Crowded Market
- (20:04) - - Leading a 30-Person Marketing Team at Paddle
- (25:48) - - The Key to Being an Effective Leader
- (28:17) - - Distributing and Prioritizing Tasks on the Marketing Team
- (33:44) - - Marketing Strategy at Paddle
- (35:25) - - What is Your Marketing Team NOT Doing That is Considered a Best Practice for Every Other Company?
- (38:57) - - AI in B2B Marketing
- (41:50) - - Closing Remarks
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.
They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.
So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
231 епізодів
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