#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

B2B Marketing with Dave Gerhardt

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1M ago 56:04

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In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.

Dave and Sean cover:

How to build alignment between sales, marketing, and ops
Why early-stage companies must align operational complexity with their growth maturity
How continuous planning helps marketing and ops teams stay agile as business challenges come up

Timestamps

(00:00) - - Intro to Sean
(06:10) - - Going From Founder Led Sales to Having A Professional GTM
(08:51) - - How Ops Bridges Business Goals
(12:41) - - How To Align Sales, Marketing, and Operations
(16:50) - - Why You Need A Clear Marketing Strategy
(19:16) - - How To Build A Partnership Between Marketing and Operations
(25:40) - - Guidelines For Long Term vs Short Term Budgeting And Planning
(31:55) - - Marketing's Role At The Bottom Of The Funnel
(36:50) - - How To Get “Hand-raisers” For Your Product In The Customer Journey
(40:42) - - Do Engaged Accounts Measure The Success Of Marketing?
(42:32) - - Sean’s Podcast ROI
(44:48) - - AI Use Cases In Ops
(49:50) - - How To Hire A Good Ops Person
(53:18) - - Closing Remarks

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#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies